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Topic: marketing analytics
Mobile App Breadcrumbs: The Trail Behind Every Crash
Often the slowest part of fixing a mobile bug is figuring out what happened. A customer opens your app, adds three items to the cart, and taps Checkout. The app...
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Phygital Retail: Why Shoppers Like Maya Won't Forgive a Broken Journey
When digital and in-store experiences don't talk to each other, retailers lose more than one sale. They lose the...
The Friction Point Isn't the Finish Line Anymore
The gap between "we found it" and "we fixed it" is where the revenue leaks out now. That gap used to be acceptable. It...
How AI Can Make Your KPIs Look Worse — And Why That Might Mean You're Winning
We dropped a new episode of The Frictionless Experience, and it might change how you read your own dashboards. Nick...
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What a Retail Veteran From Lands’ End and New Balance Gets Right About Marketing
There’s a debate that comes up all the time in marketing. B2B is different from B2C. Different buyers. Different...
Prioritizing Friction Points with the Most Potential to Move the Needle
Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive...
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5 Things Marketers Lose When Moving Over to Google Analytics 4
You've been hearing all about how great Google Analytics 4 is but here are 5 things you should know before making the...
Want to Boost Conversions? Figure Out How Customers Actually Use Your Site
On the surface, a customer’s journey on your brand’s website may seem simple. They visit your website, find a product...
Google's Core Web Vitals: Are you Ready? We Are.
Google is continually adding and changing metrics to better grasp web performance and how performance affects the...
Web Monitoring: What's in your SEO?
Making it in global markets With industry and especially online business becoming increasingly global, commonalities...
How Web Performance Impacts SEO: Part 2
Why do performance + experience matter for SEO? >Performance >is >a key element in helping Google rank sites in search...
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