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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

Author: Dan Boutin

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Web Performance Apr 2018 2 min read

Tracking Web Content with “What’s Changed?” Feature

Web content is managed and owned by many different people and organizations within a digital business. For example, IT may own the overall stack, but not the...

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Marketing Analytics Mar 2018

Measuring New vs Return Visitors with Blue Triangle

One of the key features of Blue Triangle's Digital Experience Analytics is the ability to see, in real-time, new vs...

Dan Boutin 2 min read

Marketing Analytics Jan 2018

Developing a Winning eCommerce Marketing Strategy

2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t...

Dan Boutin 5 min read

Web Performance Sep 2017

RUM Returns to Marketing (and Don Draper rejoices)

I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught...

Dan Boutin 5 min read

Web Performance Jun 2017

User Tenacity & Why a Slow Website is Sometimes OK

Say, what? Slow is OK? Are you crazy? Well, now that I have your attention, let’s dig in. As many well-respected and...

Dan Boutin 4 min read