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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Dan Boutin

Dan Boutin

Tracking Web Content with “What’s Changed?” Feature

Web Performance Blog
Web content is managed and owned by many different people and organizations within a digital business. For example, IT may own the overall stack, but not the content on individual product pages. That content

Measuring New vs Return Visitors with Blue Triangle

Marketing Analytics Blog
One of the key features of Blue Triangle's Digital Experience Analytics is the ability to see, in real-time, new vs returning visitors. All from a customer journey perspective. Why is this important? It

Developing a Winning eCommerce Marketing Strategy

Marketing Analytics Blog
2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major outage, or even a

RUM Returns to Marketing (and Don Draper rejoices)

Web Performance Marketing Analytics Blog
I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. The series had many twists and turns, but

User Tenacity & Why a Slow Website is Sometimes OK

Web Performance Blog
Say, what? Slow is OK? Are you crazy? Well, now that I have your attention, let’s dig in. As many well-respected and well-known experts in the web performance community have researched and written about, web