Dan Boutin
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Web content is managed and owned by many different people and organizations within a digital business. For example, IT may own the overall stack, but not the content on individual product pages. That content
Measuring New vs Return Visitors with Blue Triangle
One of the key features of Blue Triangle's Digital Experience Analytics is the ability to see, in real-time, new vs returning visitors. All from a customer journey perspective. Why is this important? It
Developing a Winning eCommerce Marketing Strategy
2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major outage, or even a
RUM Returns to Marketing (and Don Draper rejoices)
I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. The series had many twists and turns, but