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Lance Buchholz

Lance Buchholz

Lance has 20+ years’ experience at companies including Wily Technology, CA, Azul, OPNET, Riverbed, and Aternity, helping customers and partners with IT infrastructure and network monitoring, IT transformations, end-user experience management, cloud adoption, and application performance monitoring.

5 Ways Retail Marketing Leaders Are Turning Site Friction Into Revenue

Digital experience optimization Ecommerce Website performance
Lance Buchholz
You don't need another monitoring dashboard. You need to know exactly how much money your website is leaving on the table—and what to fix first. What Is Site Friction? Site friction refers to any element of a

How Retail Merchandising Leaders Turn Site Performance Into Millions in Recovered Revenue

Digital experience optimization Ecommerce Website performance
Lance Buchholz
The hidden cost of beautiful product pages—and five ways to fix it. If you're a VP of Merchandising or Chief Merchandising Officer, you've spent millions perfecting your product presentation. High-resolution

How Retail CFOs Recover Millions by Quantifying Website Friction

Digital experience optimization Ecommerce Website performance
Lance Buchholz
TL;DR: Retail organizations uncovered $6.8 billion in lost revenue last year by quantifying the financial impact of digital friction—the technical issues causing customers to abandon purchases. Unlike

What is Agentic AI? How Autonomous Agents Are Reshaping E-commerce in 2026

Digital experience optimization user experience Blog
Lance Buchholz
What Is Agentic AI? Agentic AI refers to autonomous software agents that can independently execute complex tasks—like comparing prices, completing purchases, or managing supply chains—without human

The Hidden Cost of Slow Loading Ads

Tag Governance Blog
Lance Buchholz
Quantifying Millions in Lost Retail Media Revenue New data reveals slow-loading advertisements are silently draining potential revenue from retailmedia networks – here's how to find and fix the friction.Last

4 Surprising Truths About Employee Experience That Are Quietly Costing You Millions

user experience
Lance Buchholz
In today's business climate, teams worldwide are constantly challenged to do more with less. Amidst rampant budget cuts and resource constraints, the pressure is on to generate greater profits and cash flow.

When AI Takes a Deep Dive Into Your Business (And Nails It Better Than You Expected)

Blog
Lance Buchholz
Last week, Blue Triangle's CMO Chuck Moxley and I were invited to participate in a Google Cloud Partner webinar titled "Unlock the value of joint messaging for Google Cloud Build partners." During the

How to Begin Your Tool Rationalization Journey

Lance Buchholz
What to do when budgets are scrutinized and tools are rationalized? Two words: Prove ROI. Since mid-2023, the buzz surrounding "tools rationalization" has reverberated across boardrooms and budget discussions.

How Quantifying Site Friction with Blue Triangle is Like Fine-Tuning a Formula One Race Car

Lance Buchholz
Explaining complex concepts without delving into a tedious sales pitch often requires a touch of creativity and relatability, all components of telling a compelling narrative. Storytelling was the secret

Why CIOs Should Care About Employee Experience

Lance Buchholz
Teams worldwide are challenged to do more with less. Despite rampant budget cuts, resource constraints, massive layoffs, and more, the pressure is cranked up to generate even greater profits and cash flow.

3 Surefire Ways Networking Teams Can Drive Bottom-Line Value

Blog
Lance Buchholz
The Business Benefits of Using Synthetic Monitoring to Connect the Performance of Web-Based Applications and SaaS Services to the Customer and Employee Experience. Delivering a frictionless experience is a