Blue Triangle's VP of Performance Strategy Dan Boutin will speak at CMG imPACt 2017, a conference focused on performance, capacity, cloud, IoT and security.
- Session Date & Time: November 7 at 11:35am
Session Title: Rosetta Stone - How to Speak the Language of Revenue in Performance - Session Description
For years, web performance has been the domain expertise of the IT and technology organizations. Yet, this information, when coupled with the appropriate business metrics, can be a powerful asset to any business. This session will discuss and present how to use the language of web performance to speak with the business, especially around how marketing runs campaigns & promotions. Attending this session will arm you with the Information needed to make yourself valuable to the business and marketing organizations and to speak their language and understand their metrics.