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3 Surefire Ways Networking Teams Can Drive Bottom-Line Value


The Business Benefits of Using Synthetic Monitoring to Connect the Performance of Web-Based Applications and SaaS Services to the Customer and Employee Experience.

Delivering a frictionless experience is a necessity for any performance-driven business looking to build customer trust and loyalty and improve bottom-line revenue. This digital experience also includes the experience that an organization’s employees receive.

85% of recently surveyed IT and LOB leaders agree that an improved employee experience (EX) translates to better customer experience (CX) and higher revenue for their organization.

The EX and CX your business provides are affected by many third-party service and dependencies spread across geographies, the cloud, and SaaS providers. The need for any business to proactively monitor these vastly distributed networks and cloud-first applications is more important today than ever before.

Understanding the Impact Network Performance has on Your Business.

In a short period of time, there’s been a lot of quick and transformative changes in network infrastructure. Some of it was unexpected due to the pandemic accelerating the shift to going online and working remote.

So, managing today’s IT infrastructure is different than how it was just a few short years ago. And legacy network performance monitoring tools simply can’t keep up with today’s IT environments.

There’s been an explosion of data flooding networking teams with an overwhelming amount of alerts.

Traditional monitoring tools let you know when there’s a network performance or technical issue causing friction. But what happens when multiple friction points have been identified? Because we know there’s never just one problem.

That’s where other tools built only for engineering outcomes fall short. They don’t provide business context enabling teams to know where to spend precious time and limited resources resolving multiple points of friction.

The Benefits of Running Synthetics on Your Web-Based Applications and SaaS Services.

Here’s 3 proven ways networking teams can go from troubleshooting network performance to driving business value with smooth-running networks.

1. Go beyond alerts to proactively detect and resolve network friction before end users are impacted.

Providing synthetics to proactively monitor the uptime of key business resources across your Local Area Network (LAN) and Wide Area Network (WAN) is paramount to knowing if they’re accessible. Before your end users are impacted.


Shown: Proactively detect and resolve costly friction by running synthetic monitoring tests.

Many online and omnichannel businesses monitor their real users through network packet capture or real user monitoring (RUM). To enhance these critically important methods, synthetic testing offers continuous and real-time connectivity, latency, and page load metrics to help ensure service level agreements (SLAs) are met. And finally hold your vendors and third-party services accountable so you can provide the best digital experience possible.

2. Evolve finger-pointing to pinpointing with surgical precision the root cause of costly friction points.

Networking teams can gain visibility into all digital services on the website and business-critical applications used by employees with synthetic monitoring. And discover with A/B testing how changes in an application impacts page load time.

Eliminate the finger-pointing by revealing the friction points that no one wants to talk about. Aggregate performance waterfalls, which visualizes function tracing with object level details, enable networking teams to accurately identify the root cause of friction with prescription remediation guidance to quickly optimize application performance.

Teams can also see how each network their organization depends on affects different aspects of application performance, from business transactions to user experience.


Shown: Aggregate performance waterfalls can uncover hidden friction points impacting your business, customer experience, and employee experience.

3. Replace hunches with data-driven insights to communicate across functional teams the business impact of network friction.

When services experience outages, the costs to your business can be detrimental. So, effectively communicating with internal stakeholders and service providers to restore services quickly is crucial to mitigate its impact.

To achieve this, your business needs a common language across functional teams. The best way to do this is with unified datasets and actionable insights that every team can get behind.

Outages can lead to outrages. So, this will help keep emotion and finger-pointing out of the conversation and focused on the customer experience and revenue impact. All of which will help reduce the frequency of outages and time-consuming, labor-intensive escalations costing your business.


3 Hacks eBook Tag Blog Post - CTA (2)“The only constant in life is change,” said the ancient Greek philosopher Heraclitus. Many hundreds of years later, and times are still changing. More quickly than ever.

Likewise, network infrastructure is rapidly evolving. Including the networks your business relies on to deliver digital services to customers or connect employees to SaaS services. Which we know impacts user experience and drives bottom-line business value.

So, what is your company doing to keep pace with your competition? Or better yet, what is your company doing different that will allow you to be at the forefront of change?

Learn how your competitors vaporize site friction and boost business outcomes with the field-tested, proven strategies covered in our free eBook.


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