The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

Customer Journey Analysis


Follow every path your customers take on your website -both converting and non-converting. Instantly identify your highest converting path for any page or campaign. Eliminate bottlenecks undermining the performance of your campaigns.


During the holiday rush, every shopper matters

Holiday Preparedness Ebook

Optimize the customer journey before the eCommerce event of the year.