Cyber Monday 2022: The Fastest and Slowest Retail Websites

Cyber Monday 2022 is expected to remain this holiday season’s biggest shopping day, driving a record $11.2 billion in spending, up 5.1% year-over-year from 2021, according to early projections from Adobe Analytics. In contrast, Cyber Monday 2021 marked a slowdown in spending.

Let’s take a look at this year’s outcomes!

The numbers are in, and Cyber Monday 2022 online sales hit a record $11.3 billion! With an influx of inventory this holiday season, retailers and eCommerce websites offered deeper discounts than the prior year, thus contributing to greater demand and capturing the dollars of inflation-weary consumers.

Mobile commerce also accounted for a large portion of purchases, with 43% of all online sales on Cyber Monday coming from mobile devices.

Methodology

This Cyber Week, we are focusing on two critical web performance and user experience indicators – Largest Contentful Paint (LCP) and, secondarily, Time to Interactive.

Largest Contentful Paint is a Core Web Vital that measures the time a website takes to show the user the largest content on the screen, complete and ready for interaction. This helps give you an idea of how quickly the page renders the most important content for the user and the point at which they will start interacting with the page.

According to Google’s Core Web Vitals Team, an LCP of 2.5 seconds or faster is considered good. An LCP between 2.5 and 4.0 seconds needs improvement, and greater than 4.0 seconds is considered poor.

Why does LCP matter? Read more about how LCP correlates to business outcomes.

Time to Interactive (TTI) is the amount of time it takes for the web page to become fully interactive. It helps identify situations where a page may look ready for interaction but isn’t, thus creating a frustrating user experience. According to Google Lighthouse, a Time to Interactive of 0-3.8 seconds is fast, 3.9-7.3 seconds is moderate, and over 7.3 seconds is slow.

The below report is based on Home Page measurements collected by Blue Triangle Synthetic Monitoring, taken from 5 U.S. locations.

The 20 Fastest Retail Websites

The 20 Fastest Retail Websites by Largest Contentful Paint (LCP)

The 20 Slowest Retail Websites

The 20 Slowest Retail Websites by Largest Contentful Paint (LCP)

Key Takeaways

• The annual holiday peak shopping season has concluded, with Cyber Monday reigning as the champion of Cyber Week, hitting a new record of $11.3 billion in online sales.
• More shoppers are making purchases on their smartphones, with 43% of all online Cyber Monday sales coming from mobile devices. In comparison, on Cyber Monday 2021, mobile accounted for 39.7% of sales.
• However, whether on mobile or in-store, from social media to email, and every touchpoint in between, shoppers expect a frictionless omnichannel experience.
• Amazon continues to be a force to be reckoned with during Cyber Monday, thanks to its favorable promotions and its reputation for being the gold standard of friction-free customer experiences.