Unlock Effortless Core Web Vitals Optimization with VitalScope 2.0

Optimizing your Core Web Vitals with Blue Triangle just got easier with new, improved VitalScope functionality.

Core Web Vitals (CWVs) are an important and objective benchmark for measuring user experience, making them metrics that every team should care about.

So if improving CWVs is a priority for you (and reaping its many benefits), then you need a way to quickly identify which pages have the greatest opportunity for improvement and the specific actions you can take to actually fix them.

That’s where VitalScope comes in - to demystify your Core Web Vitals and achieve scores that’ll impress even the toughest critic (looking at you, Google!). 

Since releasing VitalScope last year, it’s blazed new ground for teams (everyone from product managers, to marketers and developers) to identify root causes behind their CWVs and provide straightforward, effective blueprints to improve the scores that are costing you the most in lost revenue.

"We took the guidance from Google and built it into a tool that, in effect, puts your Core Web Vitals under a microscope to discover why scores are dropping and tells you exactly how to fix them for greater bottom-line results," said Blue Triangle CEO Lance Ullom.

He continues:

"Our customers are always looking for ways to reduce friction and provide a better experience. So, VitalScope was a lightbulb moment to get even more actionable insights from their RUM (Real User Monitoring) data."

Early adopters of VitalScope have experienced impressive results. For example, one eCommerce client initially thought their declining LCP scores were due to unoptimized images. With VitalScope, they identified the real issue as poor resource load delay, allowing them to address the actual problem effectively and enhance their LCP scores while saving time and resources.

Melissa Mitchell, Google Web Ecosystem Consultant, commends our approach:

“We are excited to see the great work Blue Triangle is doing around Largest Contentful Paint (LCP) sub-part timings as a way to help their customers get actionable insights into improving their user experiences.”

VitalScope: The Ultimate Core Web Vitals Solution

VitalScope offers a comprehensive solution that allows you to effortlessly see which pages require attention and dive into the specifics of what needs improvement.

"[It] provides the missing piece that enables marketing, digital business teams and DevOps to work together to maintain healthy scores and Google search ranking," says Chuck Moxley, Chief Marketing Officer at Blue Triangle.

And here’s how (with newly released VitalScope enhancements): 

1. Page-Level Insights

Quickly identify which pages have the most room for CWV improvements. VitalScope highlights these pages so you can prioritize your optimization efforts effectively.

2. Detailed Element Analysis

For each page, VitalScope™ provides granular details on the elements affecting your CWV scores. This includes information on specific components like CLS, INP, and LCP, so you know exactly what to address.

The insights indicating what elements to optimize (which are attributing most to your CWV results) are based on large data sets of real user experiences. So you can fix the issues that are having the greatest impact on your CWV scores - and your users' experience.

• CLS (Cumulative Layout Shift): View metrics on element and selector averages to understand which elements are contributing to your CLS score, which measures the visual stability of your webpages by assessing how often users experience unexpected layout shifts.
• INP (Interaction to Next Paint): Analyze event types, target selectors, and their impact on INP, which assesses the overall responsiveness of a webpage to user interactions (clicking with a mouse, tapping a touchscreen, or pressing a keyboard key) that occur throughout the lifespan of a user's visit to a page. The final INP value is the longest interaction observed, ignoring outliers.
• LCP (Largest Contentful Paint): Access data on element and selector averages, as well as URL averages to pinpoint which elements are impacting your LCP, measures how long it takes for the largest piece of content on your web page to load.  

3. VitalScope Pop-Out Box

Each VitalScope component comes with a pop-out box that provides detailed insights and a menu to view related components. This feature allows you to navigate seamlessly between different aspects of your CWV performance.

With VitalScope, you no longer have to guess or spend countless hours analyzing data across tools like PageSpeed Insights and CrUX Reports. Which, by the way, only offers a snapshot in time of a single session. Instead, here are 5 ways to optimize your CWVs, and track trends and benchmark your performance against competitors.

Our platform surfaces the precise information you need to improve the scores costing you the most in revenue. So you’re not only in good standing with Google (and ranking high in search), but also with your customers and giving them a frictionless digital experience that can lead to more conversions.

Ready to see how VitalScope can transform your approach to Core Web Vitals?

Contact us today to learn more about how our solution can help you quickly identify and resolve your CWV performance issues with ease and precision.