Blue Triangle Recognized in the 2025 Gartner Magic Quadrant for Digital Experience Monitoring

We’re proud to announce that Blue Triangle has been recognized as a Niche Player in the 2025 Gartner Magic Quadrant for Digital Experience Monitoring (DEM).

This recognition for the second year in a row highlights our continued commitment to helping enterprise brands quantify digital friction and optimize user experiences with a clear focus on business outcomes.

“Blue Triangle’s platform is uniquely positioned to connect user experience to revenue impact. Being recognized in the 2025 Gartner Magic Quadrant reflects our commitment to helping business-focused teams identify and resolve the friction that matters most.”-Lance Ullom, CEO of Blue Triangle

The Magic Quadrant for Digital Experience Monitoring report is available here.

How Gartner Defines Digital Experience Monitoring

Gartner defines digital experience monitoring (DEM) as the measurement of the availability, performance, and quality of user experiences with applications. This includes internal users such as employees, external users such as customers and partners, or a digital agent interacting with an API. Beyond performance, DEM provides visibility into user behavior and journeys based on their interactions with applications.

DEM tools help leaders understand the availability, performance, and reliability of business applications, networks, and infrastructure by focusing on the user experience. This contrasts with other performance monitoring approaches, such as observability platforms, which focus on the internal workings of applications.

Blue Triangle’s Approach to DEM: Quantifying Friction

At Blue Triangle, we take DEM a step further by linking user experience issues directly to conversions and revenue impact.

Our platform identifies where customers encounter friction, measures how much that friction is costing, and prioritizes remediation based on real business outcomes. This approach ensures that optimizations are not just technically effective, but also revenue-driving.

Blue Triangle’s highest-scored use cases in Gartner’s 2025 report were application owner and customer experience specialist, reflecting that our strongest fit is for business-focused roles. This aligns with our belief that friction is stealing your revenue, and we'll show you exactly where customers are getting stuck, how much revenue it’s costing you, and what to fix first.

The full Critical Capabilities for Digital Experience Monitoring research report can be found here. 

Blue Triangle's Strength Highlighted in the Gartner Report

The 2025 Magic Quadrant report recognized Blue Triangle as a Niche Player focused on enhancing digital experience through the identification and quantification of digital friction on web and mobile apps, offering remediation guidance and measuring ROI.

• Business-outcome focus: Blue Triangle provides detailed quantification of how
  specific user experience issues translate into conversion losses and revenue impact. Its conversion rate curve methodology and revenue attribution features allow organizations to identify and prioritize the most costly friction points on their digital properties, supporting data-driven decision making for optimization efforts.

• Customer scale: Blue Triangle serves large enterprises — including major retailers,
  and travel and healthcare organizations — with demanding requirements for website performance and availability. Its solution is designed to be easily deployed, scalable and cost-effective, supporting the needs of high-traffic, customer-facing digital environments.
• Hybrid visibility: Blue Triangle’s platform provides detailed performance insights for modern web environments, including metrics for single page applications (SPAs) and core web vitals. These capabilities are delivered through a combination of real user monitoring (RUM) and synthetic transaction monitoring (STM) that includes error tracking and session playback.

Gartner also noted our strategic partnerships with Google and Microsoft, and our roadmap focus on expanded AI capabilities and enhanced cross-team collaboration.

Driving Real Business Impact

Friction is a silent revenue drain. By quantifying the business cost of friction, we enable teams to prioritize optimizations that deliver measurable ROI.

• $2.7 Billion Found: The other year alone, we helped clients uncover $2.7 billion in lost revenue. 
• $50 Million Recovered: One customer recovered over $50 million in one year.
• $13 Earned for Every $1 Spent: On average, Blue Triangle delivers $13 in recaptured revenue for every dollar spent.

Looking Ahead

As we continue to innovate, our focus remains clear: empowering business teams to quantify and resolve friction that drives real business outcomes, as showcased by our inclusion in the Gartner Magic Quadrant for Digital Experience Monitoring.

Curious how much friction we can quantify in your digital experiences? Book a demo to explore how our platform can help you deliver frictionless experiences that maximize conversions and revenue.

Objectivity Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.