The Frictionless Experience: The podcast where we slay friction one episode at a time   Listen to the podcast

The Ultimate Guide to Holiday Readiness for Retailers and eCommerce Websites

If you're worried about Black Friday Cyber Monday, we've got you covered with the relief and holiday cheer you need below.

Learn 5 Ways to Prepare Now         Explore the Platform

Every Shopper Matters This Holiday Season

Months of planning and preparation go into executing an unforgettable Black Friday Cyber Monday, a critical time for retailers and eCommerce sites relying on the busy holiday shopping season to achieve their KPIs. With so much at stake to hit your revenue goals, every shopper matters. So kick off the holiday season right by giving customers exactly what they want - a frictionless digital experience.


of consumers say page speed affects their decision to buy from an online retailer.


of online shoppers who experience friction are less likely to buy from the same site again.


would simply purchase from a different eCommerce website.




Holiday Rewind: The Ghost of Cyber Week Past

How did retailers and eCommerce sites perform during the 2023 holiday season? Let's take a look at the fastest and slowest sites on Thanksgiving Day, Black Friday and Cyber Monday. 

Thanksgiving Day 2023: The Fastest and Slowest Retail Websites

On Thanksgiving Day, consumers gobble up more than turkey and pumpkin pie. They also feast on savory online promotions and discounts. Last year, online shoppers spent a record $5.29 billion on Thanksgiving

Black Friday 2023: The Fastest and Slowest Retail Websites

Every year, shoppers would eagerly line the blocks on Thanksgiving evening into Black Friday in anticipation of appealing, in-store only deals on the hottest goods. Think Arnold Schwarzenegger in Jingle All

Cyber Monday 2023: The Fastest and Slowest Retail Websites

Cyber Monday has proven itself to be the biggest shopping day this holiday season (and year) ringing in a record-setting $12.4 billion in online sales, up 9.6% from last year and surpassing initial

How eCommerce Holiday Readiness Impacts
The Digital Customer Experience

Driving quality traffic to your eCommerce website during Cyber Week isn't cheap or easy. If visitors have a negative experience, they'll head for the exit. Don't let shoppers begin their customer journey with you and end it with a competitor!


of surveyed shoppers feel that the internet takes the hassle out of shopping. While price and quality matter, consumers also demand a frictionless shopping experience, especially during the busy holiday season.

Why Every Shopper and Their Black Friday Experience Matters

Every year, like clockwork, shoppers would line the blocks on Thanksgiving Day, eagerly waiting for their favorite stores to open. Their bellies still stuffed with Thanksgiving turkey (or, if you’re like me,

How to Optimize the Online Retail Experience to Maximize Holiday Sales

The holiday season is one of the most pivotal times of the year for retailers and eCommerce businesses to secure customer loyalty. Are you ready to make the most of it? Black Friday and Cyber Monday (BFCM)

Is Amazon Prime Day the New Black Friday in July?

Amazon Prime Day, the annual shopping extravaganza exclusively for Prime members, has become a highly anticipated event for millions of online shoppers worldwide. While consumers take advantage of online

Is Your Website's User Experience on the
Naughty or Nice List?

slick deals

Find out how Slickdeals became digital experience optimization champions and discovered millions in hidden revenue.

Make Every Second Count.

Are slow web pages costing you millions? Retailers must first quantify friction so they'll know exactly where to focus their resources to resolve issues for maximum ROI.


During November 2021, we identified $527.4 million in revenue opportunities for our clients by quantifying friction in the digital experience. Watch how you too can resolve the costliest friction points on your website before Black Friday Cyber Monday.

Want to loss less revenue and get more sleep this Cyber Week?

Get a Friction Quantified Analysis today. 



Online retailers can see a traffic spike up to 10x their normal levels during Cyber Week.


If a website takes more than 3 seconds to load, 40% of visitors will likely go to a competitor.

Holiday Webinar

Discover strategies to optimize your website for incredible customer experiences this holiday season.

Join Blue Triangle, Slickdeals' Head of Technology Mike Lively, and Evo's Director of eCommerce Nathan Decker for a one-hour, on-demand webinar in partnership with Digital Commerce 360.

Learn the importance of being holiday-ready, overcome obstacles faced by top eCommerce sites, and boost user experience and revenue through site optimizations.


of online shoppers noticed out-of-stock products over the 2021 holiday season.

In addition to lost revenue for your online business, out of stocks provide a poor digital experience for your customers. As customers make their wish list, and check it twice, you need to make sure you have the right inventory in place. If you understand the business impact of out-of-stock items you can prioritize restocking what your customers most demand to reduce customer journey friction and improve conversions.


of website visitors that encounter a broken link make a second attempt to find the missing page.

Do you know how much broken links on your website are costing you? For many retailers and eCommerce websites, it could be tens of millions of dollars! Not only is revenue at stake, but so is SEO and Google search rankings, user experience, and your brand's reputation. Watch the video!

Sleigh the holiday season with healthy Core Web Vitals!

Google rewards or penalizes websites based on its Core Web Vitals, which measure the digital user experience. SEO ratings are essential for business success, and good performance scores can help you stay on top of search rankings and ahead of the competition, especially during the holiday season.


of traffic to the Top 1000 eCommerce website comes from organic seach.

Stop Funding Your Competitors

Acquiring quality traffic isn’t cheap or easy. For all your effort, you can’t afford to give these visitors a reason to leave. The customers headed for your exit will simply seek out same or similar products

Everything You Need To Know About Measuring and Debugging Core Web Vitals

If you're asking, "Why are my Core Web Vitals failing?," then this in-depth guide to measuring and debugging CWV scores has the answers you need. In a recent Blue Triangle VitalScope Product Training, Barry

Retail Industry Benchmarks

How does your website’s Core Web Vitals stack up against the competition? Discover the answer by visiting our Retail Industry Benchmarks for a snapshot of your site and competitors’ Largest Contentful Paint, First Input Delay, Cumulative Layout Shift, and other performance metrics.

The Stakes Are Higher This Holiday Shopping Season.
It Pays to Be Prepared!

Download the Holiday Preparedness eBook to make 2022 your most successful
year yet and inspire long-term customer loyalty all year round.