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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Adam Wood

Adam Wood

As the content marketing manager and strategist for Blue Triangle, Adam's day is filled with content marketing activities, writing, and coffee. He graduated with an English and Business degree, which was more than just writing APA or MLA style papers. Adam has nearly a decade of experience in non-profit and corporate sectors, including healthcare, education, and eCommerce. Most recently, the payments and FinTech space before joining Blue Triangle, empowering performance-driven organizations to deliver frictionless digital experiences.

The Power of Great Buyer Personas for Targeting

Boost Your eCommerce Sales Funnel with Great Buyer Personas Do you know who your customers are? Because if you don't, how can you possibly deliver a delightful digital experience, capture high-quality leads

Bringing Our Digital Experience Management to Google Cloud

Bringing Our Digital Experience Management to Google Cloud We are thrilled to announce Blue Triangle's digital experience analytics solutions are now available on Google Cloud Marketplace. This inclusion

Blue Triangle Now Available in AWS Marketplace

New offering links the end-user experience with business outcomes to quantify the impact of online performance. Blue Triangle has worked with Amazon Web Services, Inc. (AWS) to provide availability of its

Blue Triangle Industry Benchmarks

The Blue Triangle Industry Benchmarks show you how your websites stacks up against competitors, updated weekly! The best part, it's completely free. Check out the Industry Benchmarks.

How SaaS Superstar Blue Triangle Delivers Secure Digital Experience Management with Google Cloud

AVAILABLE NOW! Cloud N Clear, SADA's podcast for innovative business leaders and technology enthusiatist, features Blue Triangle, a SADA SaaS Alliance Partner. Learn about how Blue Triangle analyzes data built

JavaScript Function Tracing

With Blue Triangle, you can easily discover which JavaScript functions are slowing down your pages, identify the source of every JavaScript function, and analyze the performance of functions in aggregate.

Supercharge Your Core Web Vitals with JavaScript Function Tracing for a Better User-Centric Experience

JavaScript performance issues are tricky to solve, even for the most experienced developers. Tracking your site's JavaScript errors allow you to prioritize and fix the critical issues impacting your Core Web

Blue Triangle Synthetic Monitoring Whitepaper

White Papers
"I can show you something in your website that you have never seen before." This may not be a typical whitepaper, filled with technical details, feature descriptions, and diagrams. The sort of document that

Business Analytics

Prioritize optimizations with revenue impact and understand how web performance impacts your business KPIs with Blue Triangle's Revenue Opportunity and Revenue Calculator.

Platform Overview

Modern digital optimization platform with real-time digital experience analytics, customer journey analysis, and actionable insights to optimize website performance, improve business outcomes, and deliver

Customer Journey Analysis

Follow every path your customers take on your website -both converting and non-converting. Instantly identify your highest converting path for any page or campaign. Eliminate bottlenecks undermining the

Want to Boost Conversions? Figure Out How Customers Actually Use Your Site

Marketing Analytics Blog
On the surface, a customer’s journey on your brand’s website may seem simple. They visit your website, find a product they like, and then make a purchase. But a closer look at the process will reveal that