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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Adam Wood

Adam Wood

As the content marketing manager and strategist for Blue Triangle, Adam's day is filled with content marketing activities, writing, and coffee. He graduated with an English and Business degree, which was more than just writing APA or MLA style papers. Adam has nearly a decade of experience in non-profit and corporate sectors, including healthcare, education, and eCommerce. Most recently, the payments and FinTech space before joining Blue Triangle, empowering performance-driven organizations to deliver frictionless digital experiences.

Platform Overview

Blog
Modern digital optimization platform with real-time digital experience analytics, customer journey analysis, and actionable insights to optimize website performance, improve business outcomes, and deliver

Customer Journey Analysis

Blog
Follow every path your customers take on your website -both converting and non-converting. Instantly identify your highest converting path for any page or campaign. Eliminate bottlenecks undermining the

Want to Boost Conversions? Figure Out How Customers Actually Use Your Site

Marketing Analytics Blog
On the surface, a customer’s journey on your brand’s website may seem simple. They visit your website, find a product they like, and then make a purchase. But a closer look at the process will reveal that

Ignoring Core Web Vitals Will Ruin Your UX

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User experience, or UX, has become even more essential recently, with Google placing more premium on page experience with the introduction of Core Web Vitals (CWV). CWV is an innovative way to score and rank

Stop Losing Impatient Customers to Competing Websites

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Are You Funding Your Competitors? Modern consumers demand extremely fast-loading websites. Recent internet statistics indicate that 47% of users expect business websites to completely load within two seconds.

How Super Bowl LVI Commercials Affected Advertisers' Websites

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Who Won Super Bowl LVI? In a tight game between the Los Angeles Rams and the Cincinnati Bengals, who came out on top as the Super Bowl LVI Champions? While the Rams took home the Vince Lombardi Trophy, there

How to Use the Blue Triangle Industry Benchmarks - and Why it Matters!

Industry Benchmarks Blog
How to Use the Blue Triangle Industry Benchmarks – and Why it Matters! Do you know how your website performance and Google Page Speed Score stack up against your industry? With the Blue Triangle Industry

4 Trends High Performing eCommerce Websites Should Know in 2022

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In recent years, there has been an acceleration in the rise of online shopping and eCommerce sales, which has benefited from changing consumer behaviors brought on by the pandemic. With a focus on digital

Cyber 5 2021: Recap

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Cyber 5 2021 Recap: With the ongoing pressures of the pandemic and consumer sentiment, shipping delays, and supply chain issues, similar to 2020, retailers have pivoted to Cyber 5, also known as “Cyber Week”,

Cyber Monday 2021: The Fastest and Slowest Retail Websites

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Cyber Monday 2021: The Fastest and Slowest Retail Websites Cyber Monday marks the official last day of Cyber Five and is becoming an increasingly popular day for deals and steals. As the biggest day in

Black Friday 2021: The Fastest and Slowest Retail Websites

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Black Friday 2021: The Fastest and Slowest Retail Websites Black Friday spending last year reached a record $9 billion. Online spending has not slowed down even amid economic uncertainty. This year, however,

Thanksgiving 2021: The Fastest and Slowest Retail Websites

Holiday preparedness Website performance Blog
Thanksgiving 2021: The Fastest and Slowest Retail Websites With safety restrictions and changing consumer sentiment, many retailers closed their doors on Thanksgiving Day in 2020. This trend continued in 2021.