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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How Lowe's SRE Team is Driving Reliability Through Hyper Automation and Unified Platforms

Web Development Digital experience optimization Website performance
Online retail moves fast—so keeping systems reliable and running smoothly is more important than ever to provide a frictionless user experience. At Lowe's, our Site Reliability Engineering (SRE) team has...
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A Goal-Oriented Approach to Optimizing Your Website in 5 Steps

Web Performance Digital experience optimization user experience Website performance
Optimizing your website for conversions is not just a strategy—it's a necessity. As you gear up for high-traffic events like Black Friday, it's crucial to ensure that your site is fast and aligned with your

Building an Enterprise-Wide Reusable Design System 

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless Experience podcast, our guest shared what was essentially a crash course in the concept of

Can Friction Serve a Positive Purpose?

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your company as well. At Blue Triangle, we are passionate about helping brands create

5 Things Marketers Lose When Moving Over to Google Analytics 4

Marketing Analytics Ecommerce Website performance
You've been hearing all about how great Google Analytics 4 is but here are 5 things you should know before making the switch. Digital marketing isconstantly evolving, making it crucial, and at times

Thanksgiving 2021: The Fastest and Slowest Retail Websites

Holiday preparedness Website performance Blog
Thanksgiving 2021: The Fastest and Slowest Retail Websites With safety restrictions and changing consumer sentiment, many retailers closed their doors on Thanksgiving Day in 2020. This trend continued in 2021.