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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Conducting A/B Tests to Measure Success

Blog Use Cases
Blue Triangle
A-B Testing is a vital part of success criteria when deciding on two versions of a web page.When adding new content and features to your site that may affect load time (i.e. personalization, video, customer

Return vs New Customers: Who is More Patient?

Blog Use Cases
Blue Triangle
Are your return and logged-in customers more willing to wait than new ones?Blue Triangle answers this question by segmenting and comparing real users’ conversion rates, page speeds and other metrics on your

Performance Impact on Various Traffic Sources

Blog Use Cases
Blue Triangle
Are paid users not converting due to slow landing page speed?Marketing is spending a significant amount of its budget driving traffic to your site. Do you know how much page speed affects your company’s

Prioritizing IT Resources to Increase Sales and Conversions

Blog Use Cases
Blue Triangle
Where should IT resources spend their time?The business side is driven to increase conversions and higher revenue online by acquiring new customers while keeping and expanding existing clients. Since website

Measuring Performance Geographically

Blog
bluetriangle
Looking to grow business in another country or region? Blue Triangle’s tools measure every experience of every user on your site. This analysis can be filtered by geography so you can easily understand the

Why Your Web Development Team Should Care About Revenue

Web Performance Blog
Tony Russo
Slow Web Performance Impacts Your Business It’s not unusual for eCommerce website development teams to work in a heads-down approach – fix the website, update the website, don’t break the website. IT

How to Prepare Your eCommerce Site for the Holidays

Web Performance Blog
Tony Russo
Last year, Blue Triangle discussed how important it is for business owners and site operations to load test for the important shopping days through the holidays. While several major eCommerce sites

How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

Web Performance Blog
Josh Carter
In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other studies state that a one second delay can result in a 7% reduction in conversions. With all

Data Science and the Build Vs. Buy Dilemma

Blog
Tim Grant
Identifying patterns in data can help businesses plan more effective website strategies. Many companies are adding Data Scientists to guide those decisions, such as identifying the impact page speed has on

NCAA Basketball Selection Sunday Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
March Madness is here. Millions of Americans are filling in their brackets online, predicting the Final Four and inevitably who will come up on top. And while the odds of creating a perfect bracket are roughly

Valentine's Day Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
Let's face it. We've all probably shopped at the last minute for practically every holiday and Valentine's Day is no exception. In fact, Amazon even created a category on their site for this very thing.

How 2016 Super Bowl Commercials Affected Advertisers' Website Load Times

Web Performance Industry Benchmarks Blog
Josh Carter
On average, brands who advertised during the 2016 Superbowl saw their site’s page load time increase by 38% during the hour following their advertising spot. High traffic levels directly contribute to