The Frictionless Experience: The podcast where we slay friction one episode at a time   /  Listen to the podcast

Request a Demo
Login

Resource Hub

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

User Tenacity & Why a Slow Website is Sometimes OK

Web Performance Blog
Dan Boutin
Say, what? Slow is OK? Are you crazy? Well, now that I have your attention, let’s dig in. As many well-respected and well-known experts in the web performance community have researched and written about, web

The Fastest and Slowest Third Party Marketing Tags - Real World Data

Tag Governance Blog
Josh Carter
In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most tags are either

Connecting Web Performance to Revenue - What Makes Blue Triangle Cool

Web Performance Blog
Josh Carter
Recently weannouncedthat Gartner included us in their Cool Vendors in Digital Commerce report, so I thought this would be the perfect opportunity to share a few things that make Blue Triangle cool and unique

Best Practices for Tag Management and Governance

Tag Governance Blog
Maigari Jinkiri and Dan Revellese
On most of the websites you’ll visit today (including this one), third party technologies are collecting data and loading pieces of content both in front of your eyes and behind the scenes. This is done through

Speaking the Language of Enterprise Revenue: How Instart and Blue Triangle are Making the Internet Faster and More Profitable

Web Performance Blog
Josh Carter and Samrah Khan
Enterprises that invest in website performance are investing in their business. In an era where shoppers expect lightning-fast experiences online, it comes as no surprise that brands are leaving millions of

3 Reasons Why You Should Ignore Website Load Time Benchmarks

Web Performance Blog
Josh Carter
Website load time benchmarks have been published by technology companies and research organizations over the years and are used as KPIs for brands of all sizes. (i.e. 47% of customers expect a web page to load

Cyber Monday 2016: The Fastest and Slowest eCommerce Sites

Web Performance Industry Benchmarks Blog
Josh Carter
This year, Cyber Monday took its spot at the top of the charts as the largest online shopping day in the United States; a whopping $3.45 billion was spent, up about 12% from 2015. Although eCommerce sites

How Third-Party Tags Impacted Web Performance Black Friday through Cyber Monday 2016

Web Performance Blog
Josh Carter
Consumers spent more this year during the 4-day Black Friday weekend than ever before. With more transactions and a higher volume of shoppers, some of the largest retailers (including Macy's) crippled during

Black Friday 2016: The Fastest and Slowest eCommerce Sites

Web Performance Industry Benchmarks Blog
Josh Carter
Web sales on Black Friday totaled $3.34 billion this year. That's up 21.6% from 2015. With sky-high traffic levels (9% increase from Black Friday 2015) and hordes of shoppers going through checkout processes

Connecting Web Performance with Revenue Using the Blue Triangle Business Overview

Web Performance Blog
Josh Carter
There's a shared belief among eBusinesses that web performance and revenue are somehow connected. So it comes as no surprise when more and more websites begin projects to improve speed. Unfortunately, many of

How Improving Website Speed Grew Monthly Sales by $40 Million

Web Performance Case Studies Blog
Josh Carter
Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! Blue Triangle found site-wide performance issues and provided speedup recommendations for one

5 Misguided Principles of Web Performance (and how to revise them)

Web Performance Blog
Tim Grant
I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first name) over in _____ (department name) said so.” Even more common is the belief that that a