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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Taking Control of Your Third Party Tags with Blue Triangle

Tag Governance Blog
Josh Carter
Tag monitoring tools provide standalone performance data, but do not give any context to how first and third party tags are impacting your digital experience. Blue Triangle's Tag Governance gives you a way

How Carnival Cruise Line Optimizes Digital Experience with Blue Triangle

Case Studies Blog
Josh Carter
Carnival Cruise Line is the most popular cruise brand in the world and carries nearly 6 million passengers per year. Erick Leon is the company's Senior Performance & Monitoring Architect. He is responsible

Tracking Web Content with “What’s Changed?” Feature

Web Performance Blog
Dan Boutin
Web content is managed and owned by many different people and organizations within a digital business. For example, IT may own the overall stack, but not the content on individual product pages. That content

Measuring New vs Return Visitors with Blue Triangle

Marketing Analytics Blog
Dan Boutin
One of the key features of Blue Triangle's Digital Experience Analytics is the ability to see, in real-time, new vs returning visitors. All from a customer journey perspective. Why is this important? It

Developing a Winning eCommerce Marketing Strategy

Marketing Analytics Blog
Dan Boutin
2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major outage, or even a

Monitoring Bot Traffic for Faster Performance, Higher Revenue & Better SEO

Web Performance Marketing Analytics Blog
Josh Carter
Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before you (that’s a story for another day). And worse, they can inject viruses, commit DDoS

Cyber Monday 2017: The Fastest and Slowest Retail Websites

Web Performance Industry Benchmarks Blog
Josh Carter
Cyber Monday 2017 - the largest online shopping day in the US. Ever. Revenue hit $6.6 billion this year. That's up $1 billion from last year. To put that number in perspective, Thanksgiving and Black Friday

Black Friday 2017: The Fastest and Slowest Retail Websites

Web Performance Industry Benchmarks Blog
Josh Carter
Online sales on Black Friday rose 24% from last year. With consumer confidence at a 17-year high, $1 million was spent online every single minute, and many of our retail clients saw their web traffic increase

Thanksgiving 2017: The Fastest and Slowest Retail Websites

Web Performance Industry Benchmarks Blog
Josh Carter
The holiday season is upon us – the “Super Bowl of Retail”. Deals are flowing. Web traffic is flowing. And while shoppers have gotten early access to deals throughout November, Thanksgiving marks the official

Monitoring Web Performance & Third Party Content Using Waterfall Charts

Web Performance Tag Governance Blog
Josh Carter
What are Performance Waterfall Charts? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load. Waterfalls are a great way

Single Page Applications - What They Are and How We Monitor Them

Web Performance Blog
Josh Carter
What is a single-page application? A single-page application (SPA) is a website that operates on a just one web page, like Gmail, Google Drive and iCloud. The page never needs to reload when the user performs

RUM Returns to Marketing (and Don Draper rejoices)

Web Performance Marketing Analytics Blog
Dan Boutin
I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. The series had many twists and turns, but