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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How the Friction Five Impact User Experiences and Conversion Rates

Podcast
Chuck Moxley
In a popular episode of The Frictionless Experience, Nick Paladino and I discussed the concept of the "Five Friction Forces" that can hinder a brand's digital experience and impact customer satisfaction,

Debunking the 2-Second Site Speed Myth: How Fast is Fast Enough?

Podcast
Chuck Moxley
Here is a counterintuitive truth about website speed: faster isn't always better. In a recent episode of The Frictionless Experience, Nick and I explored the complexities of website performance, and

Core Web Vitals: Beyond the Numbers to Elevate User Experiences

Digital experience optimization user experience Website performance Podcast
Chuck Moxley
When thinking about Core Web Vitals, the conversation often seems dominated by technical jargon and performance metrics. However, as Barry Pollard, a web performance advocate from Google, explained in a

Does AI in Digital Healthcare Experiences Remove or Add Friction?

Podcast
Dom Costa
Artificial Intelligence (AI) is reshaping industries, with healthcare at the forefront of this revolution. But while the promise of AI in healthcare is immense, does it ease friction for organizations and

5 Ways AI is Going to Change Product Manager Roles

Podcast
Chuck Moxley
Is Artificial Intelligence (AI) coming after Product Manager jobs? Should PMs be worried that they'll be replaced? The answer might be surprising. While some fear that AI may reduce the need for product

How AI is Transforming Consumer Loyalty in the Travel Industry

Podcast
Dom Costa
Artificial intelligence (AI) is transforming the travel industry, reshaping how businesses interact with customers and significantly impacting consumer loyalty. From automating processes to creating

How to Get C-Level Buy-In for Prioritizing Frictionless Experiences

Digital experience optimization Podcast
Chuck Moxley
You know that friction on your website—anything that delays or prevents a user from reaching their goal—costs you conversions and revenue. But how do you convince your leadership that it's a big enough problem

Why Organizations Struggle to Create Frictionless Digital Experiences

Podcast
Chuck Moxley
In an era where customer experience (CX) can make or break a brand, why do many organizations struggle to deliver seamless and frictionless digital experiences? Despite widespread recognition of its

How to Adapt Digital Experiences for Mobile Devices

Digital experience optimization Podcast
Chuck Moxley
Delivering a great mobile experience for your users is no longer a nice-to-have — it's now table stakes for every brand. Not convinced? Consider these stats from Capital One Shopping Research: Smartphone

Friction is in the Eye of the Beholder

Digital experience optimization Ecommerce Podcast
Dom Costa
The world is arguably more connected than ever before as eCommerce goes beyond borders. Make sure there’s no friction when crossing digital borders with your brand. So, expanding online sales internationally

Using Experience Design to Optimize Your Website

Digital experience optimization user experience Blog Digital Commerce Podcast Experience Design Website Design
Chuck Moxley
How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function over form” when it comes to website design, right? Does this mean that beauty doesn’t

Building an Enterprise-Wide Reusable Design System 

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless Experience podcast, our guest shared what was essentially a crash course in the concept of