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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Can Friction Serve a Positive Purpose?

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your company as well. At Blue Triangle, we are passionate about helping brands create

Prioritizing Friction Points with the Most Potential to Move the Needle

Marketing Analytics Conversion rate Conversion rate optimization Ecommerce Digital Commerce Podcast
Chuck Moxley
Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive more revenue with A/B testing. Companies spend millions of dollars each year performing

Why Digital Friction is a Big League Problem

Podcast
Chuck Moxley
Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve conversions, revenue and customer loyalty. Have you ever watched a team of four-year-olds play

Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Podcast
Chuck Moxley
Use these 5 principles to earn the right to transact and keep transacting through the customer's lifecycle. In today's digital-first world, people enjoy the freedom to transact with companies without going

Mastering the Art of Product Management to Remove Digital Friction

Podcast
Adam Wood
“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat,” says Deep Nishar, former VP of product and user experience at LinkedIn. On an episode of The

How Employee Experience Impacts Your Bottom Line and Customer Success

Podcast
Adam Wood
As consumers ourselves, we recognize the value of a frictionless customer experience. And brands that deliver them are ones that we want to support and become loyal to. But the value of delivering a

A Disruptive Marketer and Data Punk's Take on Analytics and Design

Podcast
Adam Wood
"Design is not just what it looks like and feels like. Design is how it works," said the legendary Steve Jobs. When it comes to design, the ultimate goal is to create a frictionless experience for the user,

Strategic Design Thinking in the Phygital Age: An Interview with Paul Stonick

Podcast
Adam Wood
In this interview, Paul Stonick, Vice President of SCADpro at the Savannah College of Art and Design, discusses the significance of design and aesthetics in creating data-oriented digital experiences. Listen

Optimize Speed and the Five Friction Forces for a Frictionless Experience

Podcast
Adam Wood
Join us for an insightful discussion with Kenny Goldshvartz, a Digital Strategy and Solutions expert at Wyndham Hotels & Resorts, as we explore the importance of site speed optimizations for a frictionless

Leverage Site Functionality to Reduce Friction and Maximize Loyalty

Podcast
Adam Wood
Mike Shady, an eCommerce Executive and former Senior Vice President of Online for Lowe's, shares his extensive omnichannel retail and digital expertise on The Frictionless Experience. Listen to "The