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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Why Cross-Team Alignment Can Make-or-Break Customer Experiences

user experience
Dom Costa
Is your team sabotaging your customer experience without even knowing it? Customer experience can “make or break a brand,” as Angel Singh, VP of Customer Experience at Petco, explained on The Frictionless

3 Unspoken Rules of Gift-Giving eCommerce Sites and Reducing User Friction

user experience Podcast
Chuck Moxley
In our most recent episode of The Frictionless Experience, my co-host Nick Paladino and I had the privilege of delving into the unspoken rules of gift-giving in eCommerce with Hal Siegel, the Vice President of

Core Web Vitals: Beyond the Numbers to Elevate User Experiences

Digital experience optimization user experience Website performance Podcast
Chuck Moxley
When thinking about Core Web Vitals, the conversation often seems dominated by technical jargon and performance metrics. However, as Barry Pollard, a web performance advocate from Google, explained in a

A Goal-Oriented Approach to Optimizing Your Website in 5 Steps

Web Performance Digital experience optimization user experience Website performance
Chuck Moxley
Optimizing your website for conversions is not just a strategy—it's a necessity. As you gear up for high-traffic events like Black Friday, it's crucial to ensure that your site is fast and aligned with your

5 Ways to Optimize Your Core Web Vitals and Enhance User Experience

Digital experience optimization user experience
Dom Costa
Boost your Core Web Vitals (CWVs), achieve scores that will make Google happy, and run laps around your competitors. It's no secret that maintaining excellent Core Web Vitals (CWV) is crucial for both user

Using Experience Design to Optimize Your Website

Digital experience optimization user experience Blog Digital Commerce Podcast Experience Design Website Design
Chuck Moxley
How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function over form” when it comes to website design, right? Does this mean that beauty doesn’t

Building an Enterprise-Wide Reusable Design System 

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless Experience podcast, our guest shared what was essentially a crash course in the concept of

Can Friction Serve a Positive Purpose?

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your company as well. At Blue Triangle, we are passionate about helping brands create