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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How Rainbow Shops Slashed Shipping Losses by 75% with One Simple Change

Ecommerce user experience
Dom Costa
The holiday season—a time of joy, celebration, and, increasingly frantic online shopping. Black Friday, Cyber Monday, and the lead-up to Christmas mark the busiest time of the year for e-commerce. Amid the

The Key to a Truly Personalized Experience Lies in Knowing Your Customers

Digital experience optimization Conversion rate optimization
Chuck Moxley
Personalization is no longer optional—it's a necessity. Brands everywhere claim to "know their customers," but how many truly understand them beyond mere demographics or generic personas? This question drives

Why Cross-Team Alignment Can Make-or-Break Customer Experiences

user experience
Dom Costa
Is your team sabotaging your customer experience without even knowing it? Customer experience can “make or break a brand,” as Angel Singh, VP of Customer Experience at Petco, explained on The Frictionless

Blue Triangle Recognized in the 2024 Gartner Magic Quadrant for Digital Experience Monitoring

Digital experience optimization Website performance
Chuck Moxley
Blue Triangle is Ranked Highest in Execution for Niche Players on the Gartner Magic Quadrant for Digital Experience Monitoring. We're proud to be recognized in the inaugural 2024 Magic Quadrant for Digital

Spooktacular Success: How Spirit Halloween Masters Seasonal Retail

Ecommerce
Dom Costa
Spirit Halloween has become synonymous with the spooky season. Each fall, millions of shoppers visit its pop-up stores to buy costumes, decorations, and party supplies, embracing the Halloween spirit. Since

3 Unspoken Rules of Gift-Giving eCommerce Sites and Reducing User Friction

user experience Podcast
Chuck Moxley
In our most recent episode of The Frictionless Experience, my co-host Nick Paladino and I had the privilege of delving into the unspoken rules of gift-giving in eCommerce with Hal Siegel, the Vice President of

How the Friction Five Impact User Experiences and Conversion Rates

Podcast
Chuck Moxley
In a popular episode of The Frictionless Experience, Nick Paladino and I discussed the concept of the "Five Friction Forces" that can hinder a brand's digital experience and impact customer satisfaction,

Debunking the 2-Second Site Speed Myth: How Fast is Fast Enough?

Podcast
Chuck Moxley
Here is a counterintuitive truth about website speed: faster isn't always better. In a recent episode of The Frictionless Experience, Nick and I explored the complexities of website performance, and

Core Web Vitals: Beyond the Numbers to Elevate User Experiences

Digital experience optimization user experience Website performance Podcast
Chuck Moxley
When thinking about Core Web Vitals, the conversation often seems dominated by technical jargon and performance metrics. However, as Barry Pollard, a web performance advocate from Google, explained in a

Does AI in Digital Healthcare Experiences Remove or Add Friction?

Podcast
Dom Costa
Artificial Intelligence (AI) is reshaping industries, with healthcare at the forefront of this revolution. But while the promise of AI in healthcare is immense, does it ease friction for organizations and

5 Ways AI is Going to Change Product Manager Roles

Podcast
Chuck Moxley
Is Artificial Intelligence (AI) coming after Product Manager jobs? Should PMs be worried that they'll be replaced? The answer might be surprising. While some fear that AI may reduce the need for product

How AI is Transforming Consumer Loyalty in the Travel Industry

Podcast
Dom Costa
Artificial intelligence (AI) is transforming the travel industry, reshaping how businesses interact with customers and significantly impacting consumer loyalty. From automating processes to creating