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Topic Category
- Blog
- Web Performance
- Podcast
- Industry Benchmarks
- user experience
- Digital experience optimization
- Webinar
- Ecommerce
- Marketing Analytics
- Security
- White Papers
- Product Announcements
- Tag Governance
- Website performance
- Case Studies
- Accelerator Series
- Conversion rate optimization
- DEM
- Use Cases
- Digital Commerce
- Conversion rate
- Content Security Policy
- Datasheet
- Holiday preparedness
- Web Development
- Experience Design
- Resources
- Ultimate Guides
- Website Design
- eBook
Subscribe now to FRICTIONLESS for friction fighting guidance delivered to your inbox twice a month.
And why one team bought their own product at a competitor to hit a metric. Kacey Sharrett, Vice President of Direct to Consumer at GoPro, joined us on a recent episode of The Frictionless Experience and told
5 Ways GoPro Built a Testing Culture Without a Big Team or Budget
When Kacey Sharrett first walked through the doors at GoPro, she wasn’t stepping into an established experimentation culture. In fact, there wasn’t a testing organization at all. But what Kacey, Vice President
What Really Makes Someone Creative?
If you've known me for a while, you might remember that I didn't start in tech. I studied cinematography. Storytelling, light, and visual composition were my language. Fast forward: I now lead product and
That'll Never Work: How Inversion Thinking Turns Friction Into Fuel
"That'll never work." If you're like most innovators, you've heard those words more times than you can count. But what if I told you that "that'll never work" isn't the end of an idea — it's the starting line?
5 Product Updates to Power Up Your Performance
We’ve been hard at work behind the scenes, and we’re excited to share some major updates and upcoming enhancements designed to make your experience with Blue Triangle even more powerful, efficient, and
The Hidden Cost of Over-Optimized Digital Experiences
Is it possible to over-optimize digital experiences in a world where innovation appears to be giving way to optimized blandness? Let's start with a hard truth: Optimization is killing your customer experience.
AI Isn’t Coming for Your Job—It’s Here to Help You Do It Better
When it comes to AI, there’s a lot of hype—and a lot of hand-wringing. Depending on who you talk to, generative AI is either the most powerful productivity booster in decades, or the beginning of the end for
Omnichannel Isn't Optional—Or a Strategy. Do This Instead.
In 2025, digital shelf excellence isn't a luxury—it's table stakes. And if you're still treating omnichannel as a strategy instead of the standard operating model it has become, you're missing how today's
Frictionless Doesn’t Mean Mindless: How to Balance Convenience and Profitability
Imagine a digital experience so smooth that it builds loyalty with every interaction. That’s the dream, right? But here’s the reality: making things too easy can actually hurt your business. When you optimize
Supercharge Your Digital Experience Analytics with Session Replay Integration
Ever wished you could instantly see exactly what your users experienced during a problematic session? Now you can. Blue Triangle's integration with leading session replay tools lets you bridge the gap between
How to Launch an E-Commerce Brand with No Data in a New Market
Launching e-commerce for a legacy brand is never easy, but doing so without historical data and in a market with unique seasonal challenges adds an entirely new layer of complexity. In our latest episode of