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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

AI Isn’t Coming for Your Job—It’s Here to Help You Do It Better

Podcast
Chuck Moxley
When it comes to AI, there’s a lot of hype—and a lot of hand-wringing. Depending on who you talk to, generative AI is either the most powerful productivity booster in decades, or the beginning of the end for

Omnichannel Isn't Optional—Or a Strategy. Do This Instead.

Ecommerce user experience Podcast
Chuck Moxley
In 2025, digital shelf excellence isn't a luxury—it's table stakes. And if you're still treating omnichannel as a strategy instead of the standard operating model it has become, you're missing how today's

Frictionless Doesn’t Mean Mindless: How to Balance Convenience and Profitability

Ecommerce user experience Podcast
Chuck Moxley
Imagine a digital experience so smooth that it builds loyalty with every interaction. That’s the dream, right? But here’s the reality: making things too easy can actually hurt your business. When you optimize

Supercharge Your Digital Experience Analytics with Session Replay Integration

Product Announcements
Chuck Moxley
Ever wished you could instantly see exactly what your users experienced during a problematic session? Now you can. Blue Triangle's integration with leading session replay tools lets you bridge the gap between

How to Launch an E-Commerce Brand with No Data in a New Market

Chuck Moxley
Launching e-commerce for a legacy brand is never easy, but doing so without historical data and in a market with unique seasonal challenges adds an entirely new layer of complexity. In our latest episode of

Introducing the New and Improved Blue Triangle Portal Navigation

Product Announcements
Chuck Moxley
At Blue Triangle, we are always listening to our users and looking for ways to enhance their experience. That's why we're excited to introduce a major update to the Blue Triangle Portal: a refreshed

A Framework for Growth: Building High-Performing Digital Teams

Podcast
Chuck Moxley
How can companies focus on strategic growth and cultivate high-performing teams? During a recent episode of The Frictionless Experience, Nakul Goyal, Head of Growth at CARFAX, outlined a structured framework

MVP is Dead (Do This Instead)

Podcast
Dom Costa
MVP is dead. Here's what's next... That's what Nakul Goyal, Head of Growth at CARFAX, boldly declared on an episode of The Frictionless Experience. But why? Because rushing Minimum Viable Products (MVPs)

Bridge the Gap Between Search Console and Performance Insights with Advanced Reports

Product Announcements
Chuck Moxley
When it comes to SEO and website performance, Core Web Vitals (CWV) and URL performance insights are essential in determining search rankings. Google prioritizes websites that offer a frictionless and

Why Great Products Fail: 5 Product Marketing Myths You Need to Stop Believing

Podcast
Dom Costa
Launching a product is hard. But watching a great product fail? That's even harder. Many companies assume that if they build something amazing, success will follow. But history is littered with incredible

3 Reasons Blue Triangle and FullStory are Better Together

Andy Singh
When it comes to your digital tech stack and choosing between engineering or business tools, it’s not a matter of this or that. It’s this and that because you don’t need to select one platform over the other.

What Conversion Rate Optimization (CRO) is Not

Digital experience optimization Conversion rate Conversion rate optimization Podcast
Dom Costa
Conversion Rate Optimization (CRO) often carries a set of assumptions that oversimplify or misrepresent its true purpose. Despite its importance for driving online sales and enhancing user experiences, CRO