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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

What Conversion Rate Optimization (CRO) is Not
Digital experience optimization Conversion rate Conversion rate optimization Podcast
Dom Costa
Conversion Rate Optimization (CRO) often carries a set of assumptions that oversimplify or misrepresent its true purpose. Despite its importance for driving online sales and enhancing user experiences, CRO...
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How True Classic Built a Thriving Customer Community That Drives Product Innovation and Boosts Conversions

Digital experience optimization Ecommerce Podcast
Chuck Moxley
True Classic has carved out a unique space for itself among direct-to-consumer (D2C)...

Black Friday and Cyber Monday 2024: The Fastest and Slowest Websites

Holiday preparedness Ecommerce
Chuck Moxley
Holiday Shopping 2024: Black Friday and Cyber Monday Break Records, Mobile Takes the...

Introducing Launchpad and UX Improvements for Faster Insights

Product Announcements
Chuck Moxley
Introducing a More User-Friendly Portal: Usability and Simplicity at the Forefront We're excited to share some major updates that will enhance your experience in our portal, with a strong focus on usability,

Is Your Digital Platform Ready for the Next Traffic Surge?

Web Performance Digital experience optimization
Dom Costa
Great deals are happening online during Black Friday or Cyber Monday, but the BEST deals are actually happening during other parts of the year. When Mike Lively, Senior Vice President of Engineering at

Why the Best Digital Product Managers Are Always Wrong (and That's Okay)

Digital experience optimization user experience
Chuck Moxley
The best Digital Product Managers are wrong all the time. Controversial? Absolutely. True? Without a doubt. This counterintuitive statement gets at the heart of what makes exceptional digital product

Can Retailers Win Customers Over with Frictionless Checkout?

Digital experience optimization Conversion rate optimization user experience
Chuck Moxley
Retailers can’t win hearts by innovating the checkout experience, but companies can build an Amazon-like checkout that actually converts. Retailers often seek innovative ways to differentiate themselves. For

How Rainbow Shops Slashed Shipping Losses by 75% with One Simple Change

Ecommerce user experience
Dom Costa
The holiday season—a time of joy, celebration, and, increasingly frantic online shopping. Black Friday, Cyber Monday, and the lead-up to Christmas mark the busiest time of the year for e-commerce. Amid the

The Key to a Truly Personalized Experience Lies in Knowing Your Customers

Digital experience optimization Conversion rate optimization
Chuck Moxley
Personalization is no longer optional—it's a necessity. Brands everywhere claim to "know their customers," but how many truly understand them beyond mere demographics or generic personas? This question drives

Why Cross-Team Alignment Can Make-or-Break Customer Experiences

user experience
Dom Costa
Is your team sabotaging your customer experience without even knowing it? Customer experience can “make or break a brand,” as Angel Singh, VP of Customer Experience at Petco, explained on The Frictionless

Blue Triangle Recognized in the 2024 Gartner Magic Quadrant for Digital Experience Monitoring

Digital experience optimization Website performance
Chuck Moxley
Blue Triangle is Ranked Highest in Execution for Niche Players on the Gartner Magic Quadrant for Digital Experience Monitoring. We're proud to be recognized in the inaugural 2024 Magic Quadrant for Digital

Spooktacular Success: How Spirit Halloween Masters Seasonal Retail

Ecommerce
Dom Costa
Spirit Halloween has become synonymous with the spooky season. Each fall, millions of shoppers visit its pop-up stores to buy costumes, decorations, and party supplies, embracing the Halloween spirit. Since