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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

Frictionless Isn’t About Technology: Lessons from Microsoft, Amazon, and PitchBook

I asked Rafael Carranza of PitchBook (and ex-Microsoft and Amazon) on The Frictionless Experience what people get wrong...

The MVP Myth That's Breaking Product Teams: Why Product Bloat Happens and How to Fix It

Product bloat is killing digital experiences. On this episode of The Frictionless Experience, Chuck Moxley and I...

How Samsara's Project WOW Reimagines CX Beyond Fixing What's Broken

Most companies chase "frictionless" experiences. They want to make things smoother, faster, and simpler. But what if...

Lessons from Lowe’s: Climbing the 5 Rungs of Customer Loyalty

At Lowe’s, Mike Shady explained how the company built customer loyalty, rung by rung. Each rung represents a step...

How Carhartt Uses Data-Driven UX to Predict Revenue Before Design

When most people think of Carhartt, they picture rugged workwear built to last: a bib overalls that farmers, ranchers,...

How to Build a CX Culture People Actually Want to Join

At Microsoft, customer experience (CX) isn’t just about smoothing digital interactions. It’s about creating a movement...

5 Lessons for Prioritizing and Proving CX Impact

Customer experience leaders live in a paradox. On one hand, executives want proof that CX initiatives will deliver ROI....

The 3 Types of Friction in Digital Experiences (and What You Need to Know About Them)

When we think about friction in customer journeys, the instinct is often to remove it everywhere. But not all friction...

6 Biggest Lessons About Friction from 50 Episodes of The Frictionless Experience

After two years and 50 episodes of The Frictionless Experience, we have spoken with more than 40 guests: executives in...

The Purposeful Friction Paradox: Why the Best Financial Experiences Aren’t Always the Easiest

In an era where “frictionless” is a rallying cry for every digital team, it’s easy to forget that not all friction is...

Don't Ship Your Org Chart: The Story Behind Ally Bank's One-App Transformation

"Magic happens at the intersection of differentiated customer experience, driving business results, using cutting-edge...

How Do We Maintain Transformation Momentum Without a Crisis?

It's hard to believe it's been five years since we navigated a global pandemic and the basic rules of shopping were...

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