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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

user-tenacity-woman-on-tablet-city
User Tenacity & Why a Slow Website is Sometimes OK

Say, what? Slow is OK? Are you crazy? Well, now that I have your attention, let’s dig in. As many well-respected and...

Cool
Connecting Web Performance to Revenue - What Makes Blue Triangle Cool

Recently we announced that Gartner included us in their Cool Vendors in Digital Commerce report, so I thought this...

Language
Speaking the Language of Enterprise Revenue: How Instart and Blue Triangle are Making the Internet Faster and More Profitable

Enterprises that invest in website performance are investing in their business. In an era where shoppers expect...

Load Time Benchmarks
3 Reasons Why You Should Ignore Website Load Time Benchmarks

Website load time benchmarks have been published by technology companies and research organizations over the years and...

Cyber Monday 2016: The Fastest and Slowest eCommerce Sites

This year, Cyber Monday took its spot at the top of the charts as the largest online shopping day in the United States;...

JPG Cover
How Third-Party Tags Impacted Web Performance Black Friday through Cyber Monday 2016

Consumers spent more this year during the 4-day Black Friday weekend than ever before. With more transactions and a...

BF 2016
Black Friday 2016: The Fastest and Slowest eCommerce Sites

Web sales on Black Friday totaled $3.34 billion this year. That's up 21.6% from 2015. With sky-high traffic levels (9%...

Business Overview
Connecting Web Performance with Revenue Using the Blue Triangle Business Overview

There's a shared belief among eBusinesses that web performance and revenue are somehow connected. So it comes as no...

web speed
How Improving Website Speed Grew Monthly Sales by $40 Million

Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! Blue...

5_misguided_principles_of_web_performance_and_how_to_revise
5 Misguided Principles of Web Performance (and how to revise them)

I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first...

Why care revenue
Why Your Web Development Team Should Care About Revenue

Slow Web Performance Impacts Your Business It’s not unusual for eCommerce website development teams to work in a...

Holiday EComm
How to Prepare Your eCommerce Site for the Holidays

Last year, Blue Triangle discussed how important it is for business owners and site operations to load test for the...

how-fast-is-fast-enough
How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other...

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