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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

User Tenacity & Why a Slow Website is Sometimes OK

Web Performance Blog
Dan Boutin
Say, what? Slow is OK? Are you crazy? Well, now that I have your attention, let’s dig in. As many well-respected and well-known experts in the web performance community have researched and written about, web

The Fastest and Slowest Third Party Marketing Tags - Real World Data

Tag Governance Blog
Josh Carter
In Best Practices in Tag Management and Governance, we discussed how adding third party tags to your website can come at a high cost to both page speed and revenue. That's because most tags are either

Connecting Web Performance to Revenue - What Makes Blue Triangle Cool

Web Performance Blog
Josh Carter
Recently weannouncedthat Gartner included us in their Cool Vendors in Digital Commerce report, so I thought this would be the perfect opportunity to share a few things that make Blue Triangle cool and unique

Conversion Boost Datasheet

Datasheet White Papers
Blue Triangle
Conversion Boost is an add-on module to the Blue Triangle Digital Performance Management Platform that proactively triggers faster experiences for customers at risk of not converting. Download Datasheet

Best Practices for Tag Management and Governance

Tag Governance Blog
Maigari Jinkiri and Dan Revellese
On most of the websites you’ll visit today (including this one), third party technologies are collecting data and loading pieces of content both in front of your eyes and behind the scenes. This is done through

Blue Triangle + Instart Logic Datasheet

Datasheet White Papers
Blue Triangle
Learn how Blue Triangle and Instart Logic are making the internet faster and more profitable than ever before. Download Datasheet

Speaking the Language of Enterprise Revenue: How Instart and Blue Triangle are Making the Internet Faster and More Profitable

Web Performance Blog
Josh Carter and Samrah Khan
Enterprises that invest in website performance are investing in their business. In an era where shoppers expect lightning-fast experiences online, it comes as no surprise that brands are leaving millions of

Bad Tags: How Rogue Tags Can Hurt CX and Revenue

Webinar
bluetriangle
For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t

3 Reasons Why You Should Ignore Website Load Time Benchmarks

Web Performance Blog
Josh Carter
Website load time benchmarks have been published by technology companies and research organizations over the years and are used as KPIs for brands of all sizes. (i.e. 47% of customers expect a web page to load

Cyber Monday 2016: The Fastest and Slowest eCommerce Sites

Web Performance Industry Benchmarks Blog
Josh Carter
This year, Cyber Monday took its spot at the top of the charts as the largest online shopping day in the United States; a whopping $3.45 billion was spent, up about 12% from 2015. Although eCommerce sites

How Third-Party Tags Impacted Web Performance Black Friday through Cyber Monday 2016

Web Performance Blog
Josh Carter
Consumers spent more this year during the 4-day Black Friday weekend than ever before. With more transactions and a higher volume of shoppers, some of the largest retailers (including Macy's) crippled during

Black Friday 2016: The Fastest and Slowest eCommerce Sites

Web Performance Industry Benchmarks Blog
Josh Carter
Web sales on Black Friday totaled $3.34 billion this year. That's up 21.6% from 2015. With sky-high traffic levels (9% increase from Black Friday 2015) and hordes of shoppers going through checkout processes