Join FRICTIONLESS: Your Bi-Weekly Guide to Smoother Digital Experiences  /  Subscribe Now

Request a Demo
Login

Resource Hub

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Measuring New vs Return Visitors with Blue Triangle

Marketing Analytics Blog
Dan Boutin
One of the key features of Blue Triangle's Digital Experience Analytics is the ability to see, in real-time, new vs returning visitors. All from a customer journey perspective. Why is this important? It

Developing a Winning eCommerce Marketing Strategy

Marketing Analytics Blog
Dan Boutin
2017 is in the rear-view mirror. We can all now breathe a big sigh of relief. Well, most of us. Those of us that didn’t get lucky and skate through the holiday period without a major outage, or even a

Monitoring Bot Traffic for Faster Performance, Higher Revenue & Better SEO

Web Performance Marketing Analytics Blog
Josh Carter
Yes, I know. Bots can be a real pain. They can skew your analytics. They can purchase those Foo Fighters tickets before you (that’s a story for another day). And worse, they can inject viruses, commit DDoS

Cyber Monday 2017: The Fastest and Slowest Retail Websites

Web Performance Industry Benchmarks Blog
Josh Carter
Cyber Monday 2017 - the largest online shopping day in the US. Ever. Revenue hit $6.6 billion this year. That's up $1 billion from last year. To put that number in perspective, Thanksgiving and Black Friday

Black Friday 2017: The Fastest and Slowest Retail Websites

Web Performance Industry Benchmarks Blog
Josh Carter
Online sales on Black Friday rose 24% from last year. With consumer confidence at a 17-year high, $1 million was spent online every single minute, and many of our retail clients saw their web traffic increase

Thanksgiving 2017: The Fastest and Slowest Retail Websites

Web Performance Industry Benchmarks Blog
Josh Carter
The holiday season is upon us – the “Super Bowl of Retail”. Deals are flowing. Web traffic is flowing. And while shoppers have gotten early access to deals throughout November, Thanksgiving marks the official

Monitoring Web Performance & Third Party Content Using Waterfall Charts

Web Performance Tag Governance Blog
Josh Carter
What are Performance Waterfall Charts? Performance waterfall charts map out every piece of content on a web page and organize content by when it loads and how long it takes to load. Waterfalls are a great way

The Science of Translating Web Performance into Revenue Performance

Webinar
bluetriangle
At September's NY Web Performance Meet-Up, Blue Triangle's VP of Performance Strategy Dan Boutin discussed how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign

Single Page Applications - What They Are and How We Monitor Them

Web Performance Blog
Josh Carter
What is a single-page application? A single-page application (SPA) is a website that operates on a just one web page, like Gmail, Google Drive and iCloud. The page never needs to reload when the user performs

RUM Returns to Marketing (and Don Draper rejoices)

Web Performance Marketing Analytics Blog
Dan Boutin
I admit…I wasn’t hooked on the show Mad Men when it first came out. But all my marketing friends loved it, so I caught an episode and ended up binge watching it all. The series had many twists and turns, but

How to Deliver a Faster, Safer and More Profitable Digital Experience

Webinar
bluetriangle
You’ve spent hours designing and optimizing your website for peak performance – but your customers are still leaving for the competition. A less than optimal experience can mean the difference between a won

User Tenacity & Why a Slow Website is Sometimes OK

Web Performance Blog
Dan Boutin
Say, what? Slow is OK? Are you crazy? Well, now that I have your attention, let’s dig in. As many well-respected and well-known experts in the web performance community have researched and written about, web