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5 Misguided Principles of Web Performance (and how to revise them)

Web Performance Blog
I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first name) over in _____ (department name) said so.” Even more common is the belief that that a

Conducting A/B Tests to Measure Success

Blog Use Cases
A-B Testing is a vital part of success criteria when deciding on two versions of a web page.When adding new content and features to your site that may affect load time (i.e. personalization, video, customer

Return vs New Customers: Who is More Patient?

Blog Use Cases
Are your return and logged-in customers more willing to wait than new ones?Blue Triangle answers this question by segmenting and comparing real users’ conversion rates, page speeds and other metrics on your

Performance Impact on Various Traffic Sources

Blog Use Cases
Are paid users not converting due to slow landing page speed?Marketing is spending a significant amount of its budget driving traffic to your site. Do you know how much page speed affects your company’s

Prioritizing IT Resources to Increase Sales and Conversions

Blog Use Cases
Where should IT resources spend their time?The business side is driven to increase conversions and higher revenue online by acquiring new customers while keeping and expanding existing clients. Since website

Measuring Performance Geographically

Blog
Looking to grow business in another country or region? Blue Triangle’s tools measure every experience of every user on your site. This analysis can be filtered by geography so you can easily understand the

Add Revenue Prediction to Your eCommerce Holiday Preparedness

Webinar Ecommerce
Add Revenue Prediction to Your eCommerce Holiday Preparedness Learn how Microsoft’s Senior Program Manager and Performance Expert Gary Stute is taking their 2015 Holiday Preparedness Plans to the next level

Why Your Web Development Team Should Care About Revenue

Web Performance Blog
Slow Web Performance Impacts Your Business It’s not unusual for eCommerce website development teams to work in a heads-down approach – fix the website, update the website, don’t break the website. IT

How to Prepare Your eCommerce Site for the Holidays

Web Performance Blog
Last year, Blue Triangle discussed how important it is for business owners and site operations to load test for the important shopping days through the holidays. While several major eCommerce sites

How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

Web Performance Blog
In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other studies state that a one second delay can result in a 7% reduction in conversions. With all

The Business Case For Choosing a CDN

White Papers
Looking to evaluate your content delivery network? Thinking about switching providers? You’ve come to the right place. This white paper will show you how you can make a more informed business decision around

Data Science and the Build Vs. Buy Dilemma

Blog
Identifying patterns in data can help businesses plan more effective website strategies. Many companies are adding Data Scientists to guide those decisions, such as identifying the impact page speed has on