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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

web speed
How Improving Website Speed Grew Monthly Sales by $40 Million

Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! Blue...

Stop Funding Your Competitors: Why Your Customers Are Leaving

Download Presentation Deck You've spent hours designing your pages, optimizing copy, creating beautiful images, and...

5_misguided_principles_of_web_performance_and_how_to_revise
5 Misguided Principles of Web Performance (and how to revise them)

I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first...

Conducting A/B Tests to Measure Success

A-B Testing is a vital part of success criteria when deciding on two versions of a web page. When adding new content...

Return vs New Customers: Who is More Patient?

Are your return and logged-in customers more willing to wait than new ones? Blue Triangle answers this question by...

Performance Impact on Various Traffic Sources

Are paid users not converting due to slow landing page speed? Marketing is spending a significant amount of its budget...

Prioritizing IT Resources to Increase Sales and Conversions

Where should IT resources spend their time? The business side is driven to increase conversions and higher revenue...

Measuring Performance Geographically

Looking to grow business in another country or region? Blue Triangle’s tools measure every experience of every user on...

Add Revenue Prediction to Your eCommerce Holiday Preparedness

Add Revenue Prediction to Your eCommerce Holiday Preparedness Learn how Microsoft’s Senior Program Manager and...

Why care revenue
Why Your Web Development Team Should Care About Revenue

Slow Web Performance Impacts Your Business It’s not unusual for eCommerce website development teams to work in a...

Holiday EComm
How to Prepare Your eCommerce Site for the Holidays

Last year, Blue Triangle discussed how important it is for business owners and site operations to load test for the...

how-fast-is-fast-enough
How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other...

The Business Case For Choosing a CDN

Looking to evaluate your content delivery network? Thinking about switching providers? You’ve come to the right place....

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