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Thanksgiving through Black Friday 2015 Web Performance Analysis

Web Performance Industry Benchmarks Blog
Josh Carter
Online retail spending on Thanksgiving increased by 25% from last year, and Black Friday eCommerce sales were up 14% from 2014. Together, online sales reached a record $4.45 billion, and over half of

6 Ways to Gear Up Your eCommerce Marketing for the Holidays

Marketing Analytics Blog
Josh Carter
The holidays are rapidly approaching. Are you ready? Your team has probably conducted Load Tests and A/B Tests over the past few months to ensure your site is ready for scale. But as a marketer, it’s now time

Holiday 2014: Website Performance Review [Infographic]

Web Performance Industry Benchmarks Blog
Josh Carter
We analyzed the 2014 holiday season to show how page speed impacted online retailers. We looked at 4 sites in particular, including clothing, yoga, and sporting goods retailers. The Rundown Key Takeaways

Performance Meets User Experience

White Papers eBook
Blue Triangle
Performance Meets User Experience is the first study to accurately reveal the impact website performance has on both user experience and revenue. This paper shows real user data from three online retailers to

How to Optimize Your Website for Better Mobile Experiences and Conversion Rates

Web Performance Blog
Justin Wilson
When I attended college for web development and design, responsive design was merely an idea that was gaining traction at a rapid pace. If you wanted a website to be tailored to a mobile device, more than

Blocking: The Web Performance Villain

Web Performance Blog
Brian Groelinger
You may not realize it, but your pages may be slowing down due to something that usually flies under the radar: Blocking When analyzing your site’s performance, it is important to understand how each

Preparing for the Holidays – Part III: The Move from General to Strategic Web Optimization

Web Performance Blog
Josh Carter
Researchers at Google determined that when a page loads in less than 100 milliseconds, the response feels instantaneous. This is because the visual sensory memory processor in our brain only handles 100

Preparing for the Holidays – Part II: Know the Revenue Impact of Page Speed Improvements with A/B Tests

Web Performance Blog
Josh Carter
The Official 2010 Vancover Olympic Store was looking to both reduce site abandonment and increase conversions. By conducting an A/B test (also known as a split test), it was decided to direct 50% of site

Preparing for the Holidays - Part I: Connecting Your Load Testing with Revenue Metrics

Web Performance Accelerator Series
Josh Carter
Is the holiday season really an eCommerce retailer’s most wonderful time of the year? It should be for those focused on website revenue generation. After all, online retail sales are expected to increase by

3 Things eCommerce Sites Need to Do When Preparing for the Holidays

Web Performance Marketing Analytics Blog
Josh Carter
It's that time again! The holidays are (always) rapidly approaching and we have all started projects to make sure our eCommerce sites are ready to scale and will provide the best conversion rates. Hopefully

What is DSaaS, and Why Your Business Should Care

Blog
Josh Carter
Welcome to 2015... the year when 89% of business leaders believe that Big Data will revolutionize business operations the same way the internet did. Tim Berners-Lee’s invention of the World Wide Web in 1991

Web Performance vs Aesthetics: Which One Wins?

Web Performance Blog
Josh Carter
“First and foremost, we believe that speed is more than a feature. Speed is the most important feature.” Fred Wilson, VC Why is speed important? First and foremost, internet users are constantly demanding