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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How Improving Website Speed Grew Monthly Sales by $40 Million

Web Performance Case Studies Blog
Josh Carter
Faster web performance usually translates to higher revenue. Here's an example that puts this theory to the test! Blue Triangle found site-wide performance issues and provided speedup recommendations for one

Stop Funding Your Competitors: Why Your Customers Are Leaving

Webinar
bluetriangle
Download Presentation Deck You've spent hours designing your pages, optimizing copy, creating beautiful images, and driving the right traffic to the right areas - but your customers are still leaving for the

5 Misguided Principles of Web Performance (and how to revise them)

Web Performance Blog
Tim Grant
I’ve lost count how many times a web developer has told me, “Our entire site has to be 20% faster because ____ (first name) over in _____ (department name) said so.” Even more common is the belief that that a

Conducting A/B Tests to Measure Success

Blog Use Cases
Blue Triangle
A-B Testing is a vital part of success criteria when deciding on two versions of a web page.When adding new content and features to your site that may affect load time (i.e. personalization, video, customer

Return vs New Customers: Who is More Patient?

Blog Use Cases
Blue Triangle
Are your return and logged-in customers more willing to wait than new ones?Blue Triangle answers this question by segmenting and comparing real users’ conversion rates, page speeds and other metrics on your

Performance Impact on Various Traffic Sources

Blog Use Cases
Blue Triangle
Are paid users not converting due to slow landing page speed?Marketing is spending a significant amount of its budget driving traffic to your site. Do you know how much page speed affects your company’s

Prioritizing IT Resources to Increase Sales and Conversions

Blog Use Cases
Blue Triangle
Where should IT resources spend their time?The business side is driven to increase conversions and higher revenue online by acquiring new customers while keeping and expanding existing clients. Since website

Measuring Performance Geographically

Blog
bluetriangle
Looking to grow business in another country or region? Blue Triangle’s tools measure every experience of every user on your site. This analysis can be filtered by geography so you can easily understand the

Add Revenue Prediction to Your eCommerce Holiday Preparedness

Webinar Ecommerce
bluetriangle
Add Revenue Prediction to Your eCommerce Holiday Preparedness Learn how Microsoft’s Senior Program Manager and Performance Expert Gary Stute is taking their 2015 Holiday Preparedness Plans to the next level

Why Your Web Development Team Should Care About Revenue

Web Performance Blog
Tony Russo
Slow Web Performance Impacts Your Business It’s not unusual for eCommerce website development teams to work in a heads-down approach – fix the website, update the website, don’t break the website. IT

How to Prepare Your eCommerce Site for the Holidays

Web Performance Blog
Tony Russo
Last year, Blue Triangle discussed how important it is for business owners and site operations to load test for the important shopping days through the holidays. While several major eCommerce sites

How Fast is Fast Enough? Why Web Performance Isn’t Always Everything

Web Performance Blog
Josh Carter
In 2006, Amazon discovered that for every 100 milliseconds of page load delay, their overall sales declined 1%. Other studies state that a one second delay can result in a 7% reduction in conversions. With all