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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

Friction is in the Eye of the Beholder

Digital experience optimization Ecommerce Podcast
Dom Costa
The world is arguably more connected than ever before as eCommerce goes beyond borders. Make sure there’s no friction when crossing digital borders with your brand. So, expanding online sales internationally

Using Experience Design to Optimize Your Website

Digital experience optimization user experience Blog Digital Commerce Podcast Experience Design Website Design
Chuck Moxley
How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function over form” when it comes to website design, right? Does this mean that beauty doesn’t

Building an Enterprise-Wide Reusable Design System 

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless Experience podcast, our guest shared what was essentially a crash course in the concept of

Can Friction Serve a Positive Purpose?

Digital experience optimization user experience Website performance Blog Digital Commerce Podcast
Chuck Moxley
Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your company as well. At Blue Triangle, we are passionate about helping brands create

3 Strategies to Maximize Conversions NOW

White Papers
Adam Wood
Is Your Site or App a Leaky Bucket? Plug the Holes and Convert More of the Traffic You’re Already Getting. Unlock the potential of your existing traffic and skyrocket your conversions with our exclusive

Prioritizing Friction Points with the Most Potential to Move the Needle

Marketing Analytics Conversion rate Conversion rate optimization Ecommerce Digital Commerce Podcast
Chuck Moxley
Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive more revenue with A/B testing. Companies spend millions of dollars each year performing

7 Reasons Every Team Impacting UX and Digital Experiences Should Care About Core Web Vitals

Adam Wood
Core Web Vitals are an important and objective benchmark for measuring user experience, making them metrics every team should consider. As Mike Lively, SVP of Engineering at Slickdeals, says on The

Guide to Mobile App Analytics: Everything You Need to Know

Adam Wood
With the surge of eCommerce and mobile apps, understanding the customer journey across all digital touchpoints is crucial for businesses. In fact, more than 65% of US smartphone users will use retail apps

How the Pandemic Forever Changed How Retail Brands Compete

Chuck Moxley
Smart retailers have adapted to the "New Normal" by focusing on delivering frictionless digital customer experiences. How do retailers respond when a once-in-a-lifetime, unforeseen pandemic shuts down all

Why Digital Friction is a Big League Problem

Podcast
Chuck Moxley
Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve conversions, revenue and customer loyalty. Have you ever watched a team of four-year-olds play

Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Podcast
Chuck Moxley
Use these 5 principles to earn the right to transact and keep transacting through the customer's lifecycle. In today's digital-first world, people enjoy the freedom to transact with companies without going

Enhanced Mobile Native App Support with Blue Triangle

Product Announcements
Amir Rozenberg
Why is a frictionless user experience necessary in mobile app development? When users visit your app, you have only a few moments to win their trust and convert them into customers. A high-performing,