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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

How to Adapt Digital Experiences for Mobile Devices

Delivering a great mobile experience for your users is no longer a nice-to-have — it's now table stakes for every...

Friction is in the Eye of the Beholder

The world is arguably more connected than ever before as eCommerce goes beyond borders. Make sure there’s no friction...

Using Experience Design to Optimize Your Website

How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function...

Building an Enterprise-Wide Reusable Design System 

The ultimate guide to why and how to create a reusable UX design system In a recent episode of The Frictionless...

Can Friction Serve a Positive Purpose?

Surprising ways adding Purposeful Friction to a digital experience can improve the user experience. And benefit your...

3 Strategies to Maximize Conversions NOW

Is Your Site or App a Leaky Bucket? Plug the Holes and Convert More of the Traffic You’re Already Getting. Unlock the...

Prioritizing Friction Points with the Most Potential to Move the Needle

Five ways to help your digital product teams focus efforts to remove user friction, prioritize new features and drive...

7 Reasons Every Team Impacting UX and Digital Experiences Should Care About Core Web Vitals

Core Web Vitals are an important and objective benchmark for measuring user experience, making them metrics every team...

Mobile App Analytics
Guide to Mobile App Analytics: Everything You Need to Know

With the surge of eCommerce and mobile apps, understanding the customer journey across all digital touchpoints is...

Building Customer Trust and Loyalty
How the Pandemic Forever Changed How Retail Brands Compete

Smart retailers have adapted to the "New Normal" by focusing on delivering frictionless digital customer experiences....

Friction is a Big League Problem
Why Digital Friction is a Big League Problem

Learn the fives steps to unify your team around driving costly-friction out of your digital experiences to improve...

The Frictionless Experience with Amit Singh from Verizon
Why Earning Customer Trust is the First Step to Digital Success in B2B Purchases

Use these 5 principles to earn the right to transact and keep transacting through the customer's lifecycle. In today's...

Blue Triangle for Native Mobile App
Enhanced Mobile Native App Support with Blue Triangle

Why is a frictionless user experience necessary in mobile app development? When users visit your app, you have only a...

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