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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How Herd Mentality Can Kill Innovation

Chuck Moxley
To drive a better digital experience for your customers, stop imitating and start innovating Imitation is the sincerest form of flattery, right? Not when it leads to herd mentality in digital experiences,

5 Ways to Increase Conversion Rates from the Site Traffic You're Already Getting

Chuck Moxley
You don't need more traffic. You need to do more with the traffic that you're getting. In today’s economic environment, CFOs are scrutinizing budgets more than ever. The upshot? Marketing, e-commerce, and

5 Ways the Financial Services Industry Benefits from Delivering a Frictionless Experience

Ellen Cibula
Ever tapped your phone to pay for coffee and walked out in less than a minute? That's the power of a frictionless experience. Gone are the days of fumbling with cash or waiting in long lines to make simple

How Quantifying Site Friction with Blue Triangle is Like Fine-Tuning a Formula One Race Car

Lance Buchholz
Explaining complex concepts without delving into a tedious sales pitch often requires a touch of creativity and relatability, all components of telling a compelling narrative. Storytelling was the secret

Debunking 7 Myths About Website Speed and the User Experience

Adam Wood
Website speed directly impacts the user experience and business outcomes, like search engine rankings, conversion rates, and revenue (research confirms it). When nearly 70% of consumers say page speed impacts

Strategic Design Thinking in the Phygital Age: An Interview with Paul Stonick

Podcast
Adam Wood
In this interview, Paul Stonick, Vice President of SCADpro at the Savannah College of Art and Design, discusses the significance of design and aesthetics in creating data-oriented digital experiences. Listen

Interaction to Next Paint (INP): Does it Really Matter? Here's Everything You Need to Know

Adam Wood
No one likes friction in their digital, physical, and phygital user experience, including Google. Core Web Vitals (CWV) have become key metrics for digital and business teams to track and improve site

Frictionless Experience is an Investment Worth Making

Amir Rozenberg
What makes Amazon an undisputed leading eCommerce website? Is it the website's features? According to numerous sources, although Amazon has revolutionized the way we shop online, alternative sites provide

Cyber Monday 2023: The Fastest and Slowest Retail Websites

Adam Wood
Cyber Monday has proven itself to be the biggest shopping day this holiday season (and year) ringing in a record-setting $12.4 billion in online sales, up 9.6% from last year and surpassing initial

Black Friday 2023: The Fastest and Slowest Retail Websites

Adam Wood
Every year, shoppers would eagerly line the blocks on Thanksgiving evening into Black Friday in anticipation of appealing, in-store only deals on the hottest goods. Think Arnold Schwarzenegger in Jingle All

Thanksgiving Day 2023: The Fastest and Slowest Retail Websites

Adam Wood
On Thanksgiving Day, consumers gobble up more than turkey and pumpkin pie. They also feast on savory online promotions and discounts. Last year, online shoppers spent a record $5.29 billion on Thanksgiving

Optimize Speed and the Five Friction Forces for a Frictionless Experience

Podcast
Adam Wood
Join us for an insightful discussion with Kenny Goldshvartz, a Digital Strategy and Solutions expert at Wyndham Hotels & Resorts, as we explore the importance of site speed optimizations for a frictionless