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Insights for Friction Fighters

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes.

Overcoming Developer Bias and Product Bias
3 Strategies to Overcome Developer Bias and Product Bias

Are you meeting your customers where they are? With the average global internet user spending almost 7 hours online...

The Cost of Digital Friction
The Cost of Unresolved Friction in Your Customer's Journey

Running a business isn't just about pushing products or services out the door – it's about creating an experience. As...

Frictionless Product Management
Mastering the Art of Product Management to Remove Digital Friction

“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat,” says...

Frictionless Employee Experience
How Employee Experience Impacts Your Bottom Line and Customer Success

As consumers ourselves, we recognize the value of a frictionless customer experience. And brands that deliver them are...

Data and Design to Create a Frictionless Experience
A Disruptive Marketer and Data Punk's Take on Analytics and Design

"Design is not just what it looks like and feels like. Design is how it works," said the legendary Steve Jobs. When it...

How Herd Mentality Can Kill Innovation
How Herd Mentality Can Kill Innovation

To drive a better digital experience for your customers, stop imitating and start innovating Imitation is the sincerest...

Boost Conversions from Your Website Traffic
5 Ways to Increase Conversion Rates from the Site Traffic You're Already Getting

You don't need more traffic. You need to do more with the traffic that you're getting. In today’s economic environment,...

Frictionless Experience for Financial Services
5 Ways the Financial Services Industry Benefits from Delivering a Frictionless Experience

Ever tapped your phone to pay for coffee and walked out in less than a minute? That's the power of a frictionless...

Quatnifying Friction with Blue Triangle
How Quantifying Site Friction with Blue Triangle is Like Fine-Tuning a Formula One Race Car

Explaining complex concepts without delving into a tedious sales pitch often requires a touch of creativity and...

Blue Triangle Website Speed Optimization
Debunking 7 Myths About Website Speed and the User Experience

Website speed directly impacts the user experience and business outcomes, like search engine rankings, conversion...

Design Thinking on The Frictionless Experience Podcast
Strategic Design Thinking in the Phygital Age: An Interview with Paul Stonick

In this interview, Paul Stonick, Vice President of SCADpro at the Savannah College of Art and Design, discusses the...

Blue Triangle Interaction to Next Paint (INP)
Interaction to Next Paint (INP): Does it Really Matter? Here's Everything You Need to Know

No one likes friction in their digital, physical, and phygital user experience, including Google. Core Web Vitals (CWV)...

Investing in a frictionless experience
Frictionless Experience is an Investment Worth Making

What makes Amazon an undisputed leading eCommerce website? Is it the website's features? According to numerous sources,...

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