Join FRICTIONLESS: Your Bi-Weekly Guide to Smoother Digital Experiences  /  Subscribe Now

Request a Demo
Login

Resource Hub

Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

The Hidden Cost of Over-Optimized Digital Experiences
Digital experience optimization user experience Podcast
Chuck Moxley
Is it possible to over-optimize digital experiences in a world where innovation appears to be giving way to optimized blandness? Let's start with a hard truth: Optimization is killing your customer experience.
More

Omnichannel Isn't Optional—Or a Strategy. Do This Instead.

Ecommerce user experience Podcast
Chuck Moxley
In 2025, digital shelf excellence isn't a luxury—it's table stakes. And if you're still...

Frictionless Doesn’t Mean Mindless: How to Balance Convenience and Profitability

Ecommerce user experience Podcast
Chuck Moxley
Imagine a digital experience so smooth that it builds loyalty with every interaction....

Why the Best Digital Product Managers Are Always Wrong (and That's Okay)

Digital experience optimization user experience
Chuck Moxley
The best Digital Product Managers are wrong all the time. Controversial? Absolutely. True? Without a doubt. This counterintuitive statement gets at the heart of what makes exceptional digital product

Can Retailers Win Customers Over with Frictionless Checkout?

Digital experience optimization Conversion rate optimization user experience
Chuck Moxley
Retailers can’t win hearts by innovating the checkout experience, but companies can build an Amazon-like checkout that actually converts. Retailers often seek innovative ways to differentiate themselves. For

How Rainbow Shops Slashed Shipping Losses by 75% with One Simple Change

Ecommerce user experience
Dom Costa
The holiday season—a time of joy, celebration, and, increasingly frantic online shopping. Black Friday, Cyber Monday, and the lead-up to Christmas mark the busiest time of the year for e-commerce. Amid the

Why Cross-Team Alignment Can Make-or-Break Customer Experiences

user experience
Dom Costa
Is your team sabotaging your customer experience without even knowing it? Customer experience can “make or break a brand,” as Angel Singh, VP of Customer Experience at Petco, explained on The Frictionless

3 Unspoken Rules of Gift-Giving eCommerce Sites and Reducing User Friction

user experience Podcast
Chuck Moxley
In our most recent episode of The Frictionless Experience, my co-host Nick Paladino and I had the privilege of delving into the unspoken rules of gift-giving in eCommerce with Hal Siegel, the Vice President of

Core Web Vitals: Beyond the Numbers to Elevate User Experiences

Digital experience optimization user experience Website performance Podcast
Chuck Moxley
When thinking about Core Web Vitals, the conversation often seems dominated by technical jargon and performance metrics. However, as Barry Pollard, a web performance advocate from Google, explained in a

A Goal-Oriented Approach to Optimizing Your Website in 5 Steps

Web Performance Digital experience optimization user experience Website performance
Chuck Moxley
Optimizing your website for conversions is not just a strategy—it's a necessity. As you gear up for high-traffic events like Black Friday, it's crucial to ensure that your site is fast and aligned with your

5 Ways to Optimize Your Core Web Vitals and Enhance User Experience

Digital experience optimization user experience
Dom Costa
Boost your Core Web Vitals (CWVs), achieve scores that will make Google happy, and run laps around your competitors. It's no secret that maintaining excellent Core Web Vitals (CWV) is crucial for both user

Using Experience Design to Optimize Your Website

Digital experience optimization user experience Blog Digital Commerce Podcast Experience Design Website Design
Chuck Moxley
How to Use Experience Design to Achieve an Elevated Website Design in 7 Steps You’ve likely heard the phrase “function over form” when it comes to website design, right? Does this mean that beauty doesn’t