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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

5 Ways Retail Marketing Leaders Are Turning Site Friction Into Revenue
Digital experience optimization Ecommerce Website performance
Lance Buchholz
You don't need another monitoring dashboard. You need to know exactly how much money your website is leaving on the table—and what to fix first. What Is Site Friction? Site friction refers to any element of a...
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How Retail Merchandising Leaders Turn Site Performance Into Millions in Recovered Revenue

Digital experience optimization Ecommerce Website performance
Lance Buchholz
The hidden cost of beautiful product pages—and five ways to fix it. If you're a VP of...

How Retail CFOs Recover Millions by Quantifying Website Friction

Digital experience optimization Ecommerce Website performance
Lance Buchholz
TL;DR: Retail organizations uncovered $6.8 billion in lost revenue last year by...

The 5-Step Playbook to Creating Frictionless Digital Experiences with an SRE Site Speed Target.

White Papers
Chuck Moxley
Every Millisecond Costs You Money. Here's How to Turn Site Speed into Revenue. Your site is bleeding revenue while your competitors pull ahead. You know site speed matters, but without a clear roadmap,

Frictionless Isn’t About Technology: Lessons from Microsoft, Amazon, and PitchBook

user experience Podcast
Chuck Moxley
I asked Rafael Carranza of PitchBook (and ex-Microsoft and Amazon) on The Frictionless Experiencewhat people get wrong about, well, frictionless experiences. His answer surprised me. Most conversations about

Stripe Spoofing: The New Magecart Attack That Makes Your "Trusted" Payment Scripts Dangerous

Security Tag Governance Content Security Policy Blog
Nick Paladino
Your website is loading dozens of third-party scripts right now. You trust them. Your customers trust them. And that trust just became your biggest security vulnerability. According to a recent Data Breach

What is Agentic AI? How Autonomous Agents Are Reshaping E-commerce in 2026

Digital experience optimization user experience Blog
Lance Buchholz
What Is Agentic AI? Agentic AI refers to autonomous software agents that can independently execute complex tasks—like comparing prices, completing purchases, or managing supply chains—without human

The Expedia Form Field That Cost $12M: When Friction Hides in Plain Sight

Digital experience optimization user experience Blog
Chuck Moxley
A single optional form field was costing Expedia $12 million a year. The field said “Business name.” It sat just above the billing address on a checkout page. Customers saw it, assumed it meant their credit

The Hidden Cost of Slow Loading Ads

Tag Governance Blog
Lance Buchholz
Quantifying Millions in Lost Retail Media Revenue New data reveals slow-loading advertisements are silently draining potential revenue from retailmedia networks – here's how to find and fix the friction.Last

The MVP Myth That's Breaking Product Teams: Why Product Bloat Happens and How to Fix It

Podcast
Nick Paladino
Product bloat is killing digital experiences. On this episode of The Frictionless Experience, Chuck Moxley and I explore why MVP culture often reinforces the problem, how product bias misleads teams, and why

How Samsara's Project WOW Reimagines CX Beyond Fixing What's Broken

user experience Podcast
Chuck Moxley
Most companies chase "frictionless" experiences. They want to make things smoother, faster, and simpler. But what if frictionless isn't the finish line? That's the question Emma Sopadjieva, Head of Customer

4 Surprising Truths About Employee Experience That Are Quietly Costing You Millions

user experience
Lance Buchholz
In today's business climate, teams worldwide are constantly challenged to do more with less. Amidst rampant budget cuts and resource constraints, the pressure is on to generate greater profits and cash flow.