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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

5 Product Updates to Power Up Your Performance

Product Announcements
We’ve been hard at work behind the scenes, and we’re excited to share some major updates and upcoming enhancements designed to make your experience with Blue Triangle even more powerful, efficient, and...
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The Hidden Cost of Over-Optimized Digital Experiences

Digital experience optimization user experience Podcast
Is it possible to over-optimize digital experiences in a world where innovation appears...

AI Isn’t Coming for Your Job—It’s Here to Help You Do It Better

Podcast
When it comes to AI, there’s a lot of hype—and a lot of hand-wringing. Depending on who...

Omnichannel Isn't Optional—Or a Strategy. Do This Instead.

Ecommerce user experience Podcast
In 2025, digital shelf excellence isn't a luxury—it's table stakes. And if you're still treating omnichannel as a strategy instead of the standard operating model it has become, you're missing how today's

Frictionless Doesn’t Mean Mindless: How to Balance Convenience and Profitability

Ecommerce user experience Podcast
Imagine a digital experience so smooth that it builds loyalty with every interaction. That’s the dream, right? But here’s the reality: making things too easy can actually hurt your business. When you optimize

Supercharge Your Digital Experience Analytics with Session Replay Integration

Product Announcements
Ever wished you could instantly see exactly what your users experienced during a problematic session? Now you can. Blue Triangle's integration with leading session replay tools lets you bridge the gap between

How to Launch an E-Commerce Brand with No Data in a New Market

Launching e-commerce for a legacy brand is never easy, but doing so without historical data and in a market with unique seasonal challenges adds an entirely new layer of complexity. In our latest episode of

Introducing the New and Improved Blue Triangle Portal Navigation

Product Announcements
At Blue Triangle, we are always listening to our users and looking for ways to enhance their experience. That's why we're excited to introduce a major update to the Blue Triangle Portal: a refreshed

A Framework for Growth: Building High-Performing Digital Teams

Podcast
How can companies focus on strategic growth and cultivate high-performing teams? During a recent episode of The Frictionless Experience, Nakul Goyal, Head of Growth at CARFAX, outlined a structured framework

MVP is Dead (Do This Instead)

Podcast
MVP is dead. Here's what's next... That's what Nakul Goyal, Head of Growth at CARFAX, boldly declared on an episode of The Frictionless Experience. But why? Because rushing Minimum Viable Products (MVPs)

Bridge the Gap Between Search Console and Performance Insights with Advanced Reports

Product Announcements
When it comes to SEO and website performance, Core Web Vitals (CWV) and URL performance insights are essential in determining search rankings. Google prioritizes websites that offer a frictionless and

Why Great Products Fail: 5 Product Marketing Myths You Need to Stop Believing

Podcast
Launching a product is hard. But watching a great product fail? That's even harder. Many companies assume that if they build something amazing, success will follow. But history is littered with incredible