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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

How Eventbrite Uses Friction to Build Trust and Fight Fraud
user experience Podcast
Chuck Moxley
"Remove all friction" has become a digital mantra, especially in product and customer experience teams. But what if removing all friction isn't actually the goal? What if fraud, not friction, is the enemy? ...
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How Lowe's SRE Team is Driving Reliability Through Hyper Automation and Unified Platforms

Web Development Digital experience optimization Website performance
Digital Site Reliability Team, Lowe’s
Online retail moves fast—so keeping systems reliable and running smoothly is more...

What Happens When Your Homepage Becomes Just Data for Someone Else's Chatbot?

user experience Podcast
Chuck Moxley
Imagine this: It's 2029. A customer just spent $500 with your brand. But they never saw...

The MVP Trap: Why Day One Success Means Nothing if Day Two Fails

user experience Podcast
Nick Paladino
MVPs were supposed to be our savior—fast, lean, iterative. But somewhere along the way, they became a trap. What should be a launchpad turns into a support nightmare, eroding trust, frustrating teams, and

What Amazon Gets Right That Most Brands Never Even Think About

user experience Podcast
Chuck Moxley
Everyone says they want to be like Amazon. But when something goes wrong, most companies still make the customer jump through hoops. On a recent episode of The Frictionless Experience podcast, we asked Mehdi

3 Steps to Keep KPIs from Breaking Your Business

Ecommerce user experience Podcast
Nick Paladino
And why one team bought their own product at a competitor to hit a metric. Kacey Sharrett, Vice President of Direct to Consumer at GoPro, joined us on a recent episode of The Frictionless Experience and told

5 Ways GoPro Built a Testing Culture Without a Big Team or Budget

user experience Podcast
Chuck Moxley
When Kacey Sharrett first walked through the doors at GoPro, she wasn’t stepping into an established experimentation culture. In fact, there wasn’t a testing organization at all. But what Kacey, Vice President

What Really Makes Someone Creative?

user experience Podcast
Nick Paladino
  If you've known me for a while, you might remember that I didn't start in tech. I studied cinematography. Storytelling, light, and visual composition were my language.   Fast forward: I now lead product and

That'll Never Work: How Inversion Thinking Turns Friction Into Fuel

user experience Podcast
Chuck Moxley
"That'll never work." If you're like most innovators, you've heard those words more times than you can count. But what if I told you that "that'll never work" isn't the end of an idea — it's the starting line?

5 Product Updates to Power Up Your Performance

Product Announcements
Chuck Moxley
We’ve been hard at work behind the scenes, and we’re excited to share some major updates and upcoming enhancements designed to make your experience with Blue Triangle even more powerful, efficient, and

The Hidden Cost of Over-Optimized Digital Experiences

Digital experience optimization user experience Podcast
Chuck Moxley
Is it possible to over-optimize digital experiences in a world where innovation appears to be giving way to optimized blandness? Let's start with a hard truth: Optimization is killing your customer experience.

AI Isn’t Coming for Your Job—It’s Here to Help You Do It Better

Podcast
Chuck Moxley
When it comes to AI, there’s a lot of hype—and a lot of hand-wringing. Depending on who you talk to, generative AI is either the most powerful productivity booster in decades, or the beginning of the end for