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Blue Triangle offers the only complete platform purpose-built for Continuous Experience Optimization powered by Business Outcomes

When AI Takes a Deep Dive Into Your Business (And Nails It Better Than You Expected)
Blog
Lance Buchholz
Last week, Blue Triangle's CMO Chuck Moxley and I were invited to participate in a Google Cloud Partner webinar titled "Unlock the value of joint messaging for Google Cloud Build partners." During the...
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The Hidden Threat Hurting Your Conversions: JavaScript Errors

Web Performance Tag Governance Web Development Website performance
Amir Rozenberg
In user experience, focus often falls on performance metrics such as onload, INP, LCP,...

The Importance of Website Optimization Through INP, CLS, and LCP

Web Development user experience Website performance
Amir Rozenberg
Picture this: a visitor clicks on your site, ready to learn more, sign up, or make a...

Lessons from Lowe’s: Climbing the 5 Rungs of Customer Loyalty

Ecommerce Digital Commerce Podcast
Chuck Moxley
At Lowe’s, Mike Shady explained how the company built customer loyalty, rung by rung. Each rung represents a step toward loyalty. But as Mike, who led Lowe’s online business, cautioned in this episode of The

Blue Triangle Enhances Mobile App Analytics: Smarter Insights Into User Intent and Context

Digital experience optimization user experience Product Announcements
Amir Rozenberg
The way people shop has changed forever. For millions, the smartphone is the new storefront. But mobile apps aren't just an added channel, it’s where users browse, buy, and return again and again. Apps are

How Carhartt Uses Data-Driven UX to Predict Revenue Before Design

Conversion rate user experience Podcast
Chuck Moxley
When most people think of Carhartt, they picture rugged workwear built to last: a bib overalls that farmers, ranchers, and tradespeople trust every day. But what's less obvious is that the company's digital

Clarity + Blue Triangle Integration: An Enhanced Way to Fix Digital Friction Faster

Product Announcements
Nick Paladino
Imagine watching a customer navigate your website. They pause over a form field, hesitate on a button, and then abandon the page. Every click, every scroll, every hesitation tells a story. But if you’re

How to Build a CX Culture People Actually Want to Join

user experience Podcast
Chuck Moxley
At Microsoft, customer experience (CX) isn’t just about smoothing digital interactions. It’s about creating a movement that employees are proud and even excited to join. When Nick Paladino and I sat down with

5 Lessons for Prioritizing and Proving CX Impact

user experience Podcast
Chuck Moxley
Customer experience leaders live in a paradox. On one hand, executives want proof that CX initiatives will deliver ROI. On the other hand, many of the most meaningful impacts such as loyalty, retention, and

Blue Triangle's Revenue Attribution Just Got an Upgrade: See What Really Drives Your Revenue

Product Announcements
Nick Paladino
Struggling to understand why revenue shifts week to week? Most teams can tell you when revenue changes but not why. Traditional analytics stop at surface-level KPIs, leaving you chasing hypotheses, marketing

The 3 Types of Friction in Digital Experiences (and What You Need to Know About Them)

Digital experience optimization user experience Podcast
Chuck Moxley
When we think about friction in customer journeys, the instinct is often to remove it everywhere. But not all friction is created equal. Some blocks destroy experiences, others simply distract, and some are

6 Biggest Lessons About Friction from 50 Episodes of The Frictionless Experience

Digital experience optimization Conversion rate Conversion rate optimization Ecommerce user experience Podcast
Chuck Moxley
After two years and 50 episodes of The Frictionless Experience, we have spoken with more than 40 guests: executives in UX, chief digital officers, marketers, technologists, and product leaders. Our mission