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The Expedia Form Field That Cost $12M: When Friction Hides in Plain Sight
Digital experience optimization user experience Blog
Chuck Moxley
A single optional form field was costing Expedia $12 million a year. The field said “Business name.” It sat just above the billing address on a checkout page. Customers saw it, assumed it meant their credit...
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The Hidden Cost of Slow Loading Ads

Tag Governance Blog
Lance Buchholz
Quantifying Millions in Lost Retail Media Revenue New data reveals slow-loading...

The MVP Myth That's Breaking Product Teams: Why Product Bloat Happens and How to Fix It

Podcast
Nick Paladino
Product bloat is killing digital experiences. On this episode of The Frictionless...

How Samsara's Project WOW Reimagines CX Beyond Fixing What's Broken

user experience Podcast
Chuck Moxley
Most companies chase "frictionless" experiences. They want to make things smoother, faster, and simpler. But what if frictionless isn't the finish line? That's the question Emma Sopadjieva, Head of Customer

4 Surprising Truths About Employee Experience That Are Quietly Costing You Millions

user experience
Lance Buchholz
In today's business climate, teams worldwide are constantly challenged to do more with less. Amidst rampant budget cuts and resource constraints, the pressure is on to generate greater profits and cash flow.

Blue Triangle Recognized in the 2025 Gartner Magic Quadrant for Digital Experience Monitoring

user experience News
Chuck Moxley
We’re proud to announce that Blue Triangle has been recognized as a Niche Player in the 2025 Gartner Magic Quadrant for Digital Experience Monitoring (DEM). This recognition for the second year in a row

When AI Takes a Deep Dive Into Your Business (And Nails It Better Than You Expected)

Blog
Lance Buchholz
Last week, Blue Triangle's CMO Chuck Moxley and I were invited to participate in a Google Cloud Partner webinar titled "Unlock the value of joint messaging for Google Cloud Build partners." During the

The Hidden Threat Hurting Your Conversions: JavaScript Errors

Web Performance Tag Governance Web Development Website performance
Amir Rozenberg
In user experience, focus often falls on performance metrics such as onload, INP, LCP, and CLS, but errors, especially hidden ones like JavaScript errors, can be just as damaging. A broken button or failed

The Importance of Website Optimization Through INP, CLS, and LCP

Web Development user experience Website performance
Amir Rozenberg
Picture this: a visitor clicks on your site, ready to learn more, sign up, or make a purchase. But before they can, the page hesitates—an image takes too long to appear, the layout jumps as an ad loads, or a

Lessons from Lowe’s: Climbing the 5 Rungs of Customer Loyalty

Ecommerce Digital Commerce Podcast
Chuck Moxley
At Lowe’s, Mike Shady explained how the company built customer loyalty, rung by rung. Each rung represents a step toward loyalty. But as Mike, who led Lowe’s online business, cautioned in this episode of The

Blue Triangle Enhances Mobile App Analytics: Smarter Insights Into User Intent and Context

Digital experience optimization user experience Product Announcements
Amir Rozenberg
The way people shop has changed forever. For millions, the smartphone is the new storefront. But mobile apps aren't just an added channel, it’s where users browse, buy, and return again and again. Apps are

How Carhartt Uses Data-Driven UX to Predict Revenue Before Design

Conversion rate user experience Podcast
Chuck Moxley
When most people think of Carhartt, they picture rugged workwear built to last: a bib overalls that farmers, ranchers, and tradespeople trust every day. But what's less obvious is that the company's digital